No Equal Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

This is Larry and J.B. Sugar's production company, formed in 1998. It was formerly known as Sugar Entertainment.

Sugar Entertainment

Logo (January 18, 1999-August 19, 2000)


Visuals: A pyramid filled with light turns around on a black background. Then, a red comet appears and writes a "S". The "S" then fades in as the word "{Font}}" fades in with a sphere in between each letter. The white text "ENTERTAINMENT" fades in underneath. "L T D" is below.

Technique: CGI.

Audio: The closing music.

Availability: Seen on the first two seasons of So Weird on Disney Channel.

No Equal Entertainment

1st Logo (August 28, 2000-mid/late 2000s)


Visuals: On a black background with a little light in the top left corner, a coffee cup suddenly tips over, spilling out coffee. The camera then zooms into the coffee cup, revealing the word "EQUAL" in a large black and blue-green gradient letters with a pink outline. The word "No" is also in the cup, with the "N" being wrapped around the "E" and "Q" in "EQUAL". The rest of the coffee spills out to reveal the words "ENTERTAINMENT INC." being on top of each other and in the same style as the words "EQUAL".

Variant: A later version lacks the byline and the circle.

Technique: CGI.

Audio: The end theme of So Weird, which varies episode to episode.

Availability: It was seen on season 3 of So Weird which was last seen on Disney Channel in 2003, and on The Collector which was released on DVD.

2nd Logo (January 11, 2014-)


Visuals: On a white background, two horizontal lines, red and green, move to the center where they rotate into vertical form and expand to show the name "NO EQUᐱL". Then the lines collapse and stop at the letters. The red line takes its place over the first "O", while the green line attaches to the "Q". "ENTERTAINMENT" fades in below.

Technique: 2D animation.

Audio: Several electronic beeping sounds with a male voiceover whispering "No equal".

Availability: Seen on Bitten.

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