No Equal Entertainment

From the Audiovisual Identity Database, the motion graphics museum

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Background

Around 2000, Sugar Entertainment Ltd was renamed No Equal Entertainment.

1st Logo (August 28, 2000-mid/late 2000s)


Visuals: On a black background with a little light in the top left corner, a coffee cup suddenly tips over, spilling out coffee. The camera then zooms into the coffee cup, revealing the word "EQUAL" in a large black and blue-green gradient letters with a pink outline. The word "No" is also in the cup, with the "N" being wrapped around the "E" and "Q" in "EQUAL". The rest of the coffee spills out to reveal the words "ENTERTAINMENT INC." being on top of each other and in the same style as the words "EQUAL".

Variant: A later version lacks the byline and the circle.

Technique: CGI.

Audio: The end theme of So Weird, which varies episode to episode.

Availability: It was seen on season 3 of So Weird which was last seen on Disney Channel in 2003, and on The Collector which was released on DVD.

2nd Logo (January 11, 2014-)


Visuals: On a white background, two horizontal lines, red and green, move to the center where they rotate into vertical form and expand to show the name "NO EQUᐱL". Then the lines collapse and stop at the letters. The red line takes its place over the first "O", while the green line attaches to the "Q". "ENTERTAINMENT" fades in below.

Technique: 2D animation.

Audio: Several electronic beeping sounds with a male voiceover whispering "No equal".

Availability: Seen on Bitten.

Sugar Entertainment Ltd
No Equal Entertainment
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