Orit Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Orit Entertainment is the production company of Octavia Spencer and Brian Clisham, launched in 2019 with a three-year pod deal at 20th Century Fox Television (now 20th Television).

Logo (December 6, 2019-)

Visuals: On a teal stormy sky against some dunes, a tornado forms up, as the screen zooms up closer to it, forming an "O". The logo zooms in further as the tornado forms an "R", then an "I" and a "T" as it comes to form the text "ORIT". The tornado then dies down as it creates an teal O-like swirl symbol above, as it zooms back while "ENTERTAINMENT" fades in below. The swirl has a concrete-like background behind it in the same teal fashion.

Variants:

  • A still version exists.
  • It sometimes shares the screen with other logos.

Technique: CGI from Filmograph and Ngoc Nguyen, the company’s head of film + TV department.

Audio: A fast-paced majestic fanfare. Otherwise, the closing theme or none.

Availability: First seen on Truth Be Told, and later on Self Made: Inspired by the Life of Madam C.J. Walker and Right to Try.

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