Pandora Pictures

From the Audiovisual Identity Database, the motion graphics museum


Background

Pandora Cinema was a film and (despite the name) television distribution company first formed in Paris, France,[1] with subsidiaries and headquarters in Luxembourg[2] and the United States.[3] In 1998, Gaylord Entertainment Company (now Ryman Hospitality Properties) purchased Pandora. Later in 2000, the new company Gaylord Films was started, entering a co-financing venture with Warner Bros. Pictures; Gaylord Films was used as their mainstream film division while Pandora (now referred to as Pandora Pictures) was used for mid-budget and genre films.[4] Their logos were used together during their lifespan. In 2006, Gaylord sold several of their subsidiaries, with their film divisions going to Qualia Capital, who merged Gaylord and Pandora with Rysher Entertainment to form Qualia Libraries (now owned by Village Roadshow through Vine Alternative Investments).



1st Logo (1992-August 2, 2002)


Logo: We see some blue slashes (the second is orange) zooming out from the left as the background slowly turns from full-black into half black-blue gradient. As this happens, the word "pandora" slowly slides from left where the slashes arrived. The word "pandora" then shines.

Variant: There is a short version that begins with the flash, and "distributed by" is above "pandora".

Technique: CGI.

Music/Sounds: A dramatic synth tune. Otherwise, the opening theme of the movie or silence plays instead.

Availability: Seen on most movies produced by the company such as A Price Above Rubies, Maybe Baby, A Walk to Remember, Cypher, and Donnie Darko (theatrical cut only, the Director's Cut uses the 4th logo). Also seen on international prints of Shine; American prints have the Fine Line Features logo instead. The short version was seen on the short-lived game show Scramble.

2nd Logo (Early-June 7, 2002)

Logo: Just the name "GAYLORD FILMS", with the "Y" having an extended leg, on any given background.

Variants:

  • On the first trailer for Divine Secrets of the Ya-Ya Sisterhood, the text is gold on a blue background.
  • On the second trailer, the text (again in gold) fades in on a starfield background.
  • On the film itself, the text is white and is placed against a grayscale wood surface.

Technique: None.

Music/Sounds: The opening theme of the movie/trailer.

Availability: Very rare, appears on Divine Secrets of the Ya-Ya Sisterhood and its trailers.

3rd Logo (September 30, 2002)

Logo: On a black background, we see the chrome word "pandora".

Technique: None.

Music/Sounds: The opening theme of the movie.

Availability: Seen on Welcome to Collinwood.

4th Logo (October 11, 2002-April 22, 2005)


Logo: We see a key falling from an orange sky. It lands in a hand (by this point the sky is blue), which uses the key to unlock a door. It opens and light comes out, which overtakes the screen. It turns into a keyhole shape, with either one of these texts fading in below:

  • "PANDORA", then the byline "a gaylord films company" in spaced-out letters to fit the width of "PANDORA", fades in soon after.
  • "GAYLORD" followed by "FILMS" in a smaller font fades in soon after.

Variant: On the Director's Cut of Donnie Darko, the logo starts at the point where the light fills the screen.

Technique: Seems to be a mix of live-action and CGI.

Music/Sounds: A beautiful synth choir tune composed by Jeff Cardoni. Otherwise, the opening theme of the movie or silence plays instead.

Availability: The Pandora version appears on White Oleander, Grind, the Director's Cut of Donnie Darko and Blue Collar Comedy Tour: The Movie. The Gaylord version is seen on What a Girl Wants and the trailers for Duma and A Cinderella Story (the films themselves don't have it).

References

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