Paramount+

Background

Paramount+ (pronounced Paramount Plus; formerly known as CBS All Access) is an American subscription video on-demand over-the-top streaming service owned and operated by ViacomCBS Digital, a subsidiary of ViacomCBS. Paramount+ delivers movies, crime dramas, news, cartoons and comedies. It offers original content, content newly aired on CBS's broadcast properties, and content from the ViacomCBS library.

(March 4, 2021-)

Variant without "Original"
"Original" variant
Nickelodeon Blimp variant

Logo: The logo uses the 2011 Paramount Pictures logo trimmed to the stars skimming the lake making ripples. As we fly nearer to the mountain, the stars, both incoming and encircling the mountain, become two-dimensional and white in colour whilst the background fades into blue. The mountain then transitions into a two-dimensional form with a cut circle wiping behind it, turning the stars into blue; as this is happening, the glossy text "Paramount+" zooms out and fades into white to take place beneath the mountain and the white text "ORIGINAL" zooms in from behind. A reflection of the "Paramount+" text fades in below.

Variants:

A 6-second version of the logo also exists. It lacks the 2011 Paramount Pictures logo as the backdrop, leaving the background blue throughout.
- An alternative variant exists, affecting the bottom text "ORIGINAL"; while the other removes the bottom text altogether.
The Nickelodeon-produced original series Kamp Koral: SpongeBob's Under Years introduces yet another version of the previously-mentioned 6-second-long variant. This variant cuts much of the logo's formation to make way for the iconic Nickelodeon blimp to zip from the right of the screen, flying around the logo before abruptly colliding with the mountain, causing the "+" part of the "Paramount+" text to twirl as the blimp lightly floats up.
At the end of most shows, the logo is shortened.
On the preview of the 2021 Rugrats revival and the Nickelodeon promo, a 3-second version of the logo exists, where the stars moves to the circle at the beginning.
Another variant reads "EXCLUSIVE" instead of "ORIGINAL".

FX/SFX: Part of the 2011 Paramount Pictures logo, which is CGI itself, and the CGI stars and text transitioning into 2D animation. The Nickelodeon variant includes the blimp in CGI.

Music/Sounds: A shimmering theme reminiscent to an orchestra warmup with a 5 note string (the last six notes of the 2012 Paramount Pictures logo), finished with a stinger once "Paramount" flies in.

Availability: Brand new and current.

The logo appears preceding on all original content for Paramount+. Pre-March 2021 original series, e.g. Star Trek: Discovery, has it plastering the CBS All Access Originals logo.
The Nickelodeon variant made its debut on Kamp Koral: SpongeBob's Under Years, and will possibly appear on future Nick-produced content made for the service.
The version without "ORIGINAL" is seen in the end of any show.
The "EXCLUSIVE" variant is seen on Coyote.

Editor's Note: It's decent for a streaming service ident.