Paramount+

Background

Paramount+ (pronounced Paramount Plus; formerly known as CBS All Access) is an American subscription video on-demand over-the-top streaming service owned and operated by ViacomCBS Streaming, a subsidiary of ViacomCBS. Paramount+ delivers movies, crime dramas, news, cartoons and comedies. It offers original content, content newly aired on CBS's broadcast properties, and content from the ViacomCBS library.

CBS All Access

1st Logo (February 19, 2017-March 3, 2021)

Logo: On a black background, we see the CBS All Access logo with "ORIGINALS" under it in the same font as "ALL ACCESS". Behind it is half of the typical eye in a big size. Just then, a blue light ascends and makes the logo shine while the text slowly zooms in.

Variant: At the end of most shows, the logo is shortened.

FX/SFX: The big eye, the shining logo and the ascending blue light.

Music/Sounds: A fading synth harmony and then, an orchestral version of CBS's 3-note jingle that almost sounds like the NBC theme. Sometimes it is silent.

Music/Sounds Variants:

At the end of its shows, it's a shortened version of the last note from the jingle.
On early episodes of The Good Fight, the logo is silent.
On the 2019 revival of The Twilight Zone, the jingle is high-pitched.

Availability: Seen on original shows such as The Good Fight, Star Trek: Discovery, and the 2019 revival of The Twilight Zone. In countries where Discovery is shown on Netflix, the opening variant is replaced by the Netflix Originals logo, while the closing variant remains intact.

Editor's Note: TBA.

2nd Logo (January 23, 2020-March 3, 2021)

Logo: On a black background, we see the CBS eye shift to the right and then, "CBS", "ALL" and "ACCESS" from the same last logo pop up one by one while "ORIGINALS" fades in. Then a blue light shines behind the eye and disappears while the logo slowly zooms in.

Variant: On Coyote, "ORIGINAL" is replaced by "EXCLUSIVE".

FX/SFX: The eye shifting to the right, the popping up text and the shining blue light.

Music/Sounds: A re-orchestration of the same jingle from the last logo.

Availability: First seen on the beginning of Star Trek: Picard. The end of the show uses the last logo for some reason. In non-US countries, where Picard is shown on Amazon Prime, this is replaced by the Amazon Originals logo.

Editor's Note: TBA.

Paramount+

(March 4, 2021-)

Variant without "Original"
"Original" variant
Nickelodeon Blimp variant
"Exclusive" variant

Logo: The logo uses the 2011 Paramount Pictures logo trimmed to the stars skimming the lake making ripples. As we fly nearer to the mountain, the stars, both incoming and encircling the mountain, become two-dimensional and white in color whilst the background fades into blue. The mountain then transitions into a two-dimensional form with a cut circle wiping behind it, turning the stars into blue; as this is happening, the glossy text "Paramount+" zooms out and fades into white to take place beneath the mountain and the white text "ORIGINAL" zooms in from behind. A reflection of the "Paramount+" text fades in below.

Trivia: This logo may remind some logo fans of the 1975-1986 Paramount Pictures logo, where the mountain backdrop turns to a blue 2D mountain.

Variants:

Two alternative variants exist, both affecting the bottom text "ORIGINAL"; one has it reading "EXCLUSIVE", while the other removes the bottom text altogether.
A 6-second version of the logo also exists. It lacks the 2011 Paramount Pictures logo as the backdrop, leaving the background blue throughout.
The Nickelodeon-produced original series Kamp Koral: SpongeBob's Under Years introduces yet another version of the previously-mentioned 6-second variant. This variant cuts much of the logo's formation to make way for the iconic Nickelodeon blimp to zip from the right of the screen, flying around the logo before abruptly colliding with the mountain, causing the "+" part of the "Paramount+" text to twirl as the blimp lightly floats up.
At the end of most shows, the logo is shortened.
On the preview of the 2021 Rugrats revival and the Nickelodeon promo, a 3-second version of the logo exists, where the stars move to the circle at the beginning.
On some shows, the logo is shown in 2.35:1 scope.
On season 2 of Why Women Kill, the logo is shifted up so more of the reflection can be seen.

FX/SFX: Part of the 2011 Paramount Pictures logo, which is CGI itself, and the CGI stars and text transitioning into 2D animation. The Nickelodeon variant includes the blimp in CGI.

Music/Sounds: A shimmering theme reminiscent to an orchestra warmup with a 7 note string (the last seven notes of the 2012 Paramount Pictures logo), finished with a stinger once "Paramount" flies in.

Music/Sounds Variants:

At the end of shows, one note is heard.
The 6-second version of the logo has a short version of the 7-note theme.
The 3-second version of the logo has the last note of the aforementioned 6-second theme.
The Nickelodeon variant has the sound effects of the blimp.
On episode 9 of post-March 2021 prints of Stephen King's The Stand, the music from the closing CBS All Access Originals logo is heard due to a plastering error.

Availability: Brand new and current.

The logo appears preceding on all original content for Paramount+. Pre-March 2021 original series, e.g. Star Trek: Discovery, has it plastering the CBS All Access logos.
The Nickelodeon variant made its debut on Kamp Koral: SpongeBob's Under Years, and will possibly appear on future Nick-produced content made for the service.
The version without "ORIGINAL" is seen in the end of any show.
The "EXCLUSIVE" variant is seen on Coyote.

Editor's Note: It's decent for a streaming service ident.