Paramount Animation

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 03:54, 16 August 2020 by imported>LA2002

Logo description by BoyOnTheMoon Video capture by Pepsi9072

Background: Paramount Animation is the animation label of Paramount Pictures. It was founded in 2011 after the success of Nickelodeon Movies' Rango and in the wake of the studio's split with DreamWorks Animation in 2012. Its first film was The SpongeBob Movie: Sponge Out Of Water released in 2015, with its last release being Wonder Park in 2019. Upcoming films from the division include The SpongeBob Movie: Sponge on the Run,Rumble, Luck, The Tiger's Apprentice, and Jersey Crabs.

Note: Until 2019, the default logo was the Paramount Pictures logo from 2011. In 2019, Paramount Animation had unveiled a new logo, albeit as a standalone video online. This will appear on Paramount Animation films, starting in 2020.

(September 19, 2019-)

Nickname: "Star Skipper"

Logo: In a valley, with a forest and mountain in the distance, we see a young girl wearing a yellow shirt and purple pants, named Star Skipper (who surprisingly bears a striking resemblance to June from Wonder Park), standing on some rocks next to the valley's lake. She skips a rock across the lake. As the camera follows the rock, it transforms into a golden star. It continues to fly through the forest and up the hills, until we reach a colorful version of the famous Paramountain in an orange morning environment surrounded by clouds. The other 21 stars, also in gold, encircle the mountain and the "Paramount" script in blue zooms out and takes its position. The final star thrown by the girl swoops by forming the word "Animation" in a handwritten blue script font on the bottom as the star takes its place. The byline fades in below.

Byline(s):

  • September 19, 2019: Bylineless
  • November 14, 2019: "A VIACOM COMPANY"
  • January 29, 2020- "A ViacomCBS Company"

Trivia: The logo and Star Skipper were designed by Christopher Zibach, who worked on Captain Underpants: The First Epic Movie as a lead visual development artist and art director. The studio decided to make the mascot a girl because, according to the studio's president Mireille Soria, it captures "the magic" of the division.

FX/SFX: Excellent CGI from Reel FX and ATK PLN!

Music/Sounds: We hear birds chirping and nature sounds, followed by water sounds, some whooshes, and the Michael Giacchino's 2012 Paramount logo fanfare.

Availability: Brand new. It first debuted on an article published by Variety. The variant with the Viacom byline only appeared on the first trailer for The SpongeBob Movie: Sponge on the Run. The logo with the ViacomCBS byline debuted on the Super Bowl trailer for the film.

Editor's Note: A fantastic logo that puts a great spin on the classic Paramountain.

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