Pearl Studio

From the Audiovisual Identity Database, the motion graphics museum


Background

On February 17, 2012, DreamWorks Animation launched Oriental DreamWorks (full name Shanghai Oriental DreamWorks Film & Television Technology Co., Ltd.), a joint venture with China Media Capital, Shanghai Media Group and Shanghai Alliance Investment, which was owned 45% by DWA and 55% by the Chinese partners. The company officially launched on August 6, 2012. The company was renamed to its current name in February 2018, when CMC Capital Partners took full ownership following acquisitions in DreamWorks Animation and Shanghai Media's stakes.

Oriental DreamWorks

Logo (April 20, 2013-October 28, 2016)


Visuals: A red light shines as a stroke of paint in the same color forms while it goes diagonally to form a painting of the moon, with a cartoon panda holding a fishing rod (like the main company's "Boy on the Moon" counterpart). It then brightens up as the text "Oriental DreamWorks" shines underneath it in both English and Chinese.

Trivia: The panda could be a homage to Po from DreamWorks Animation's Kung Fu Panda franchise, as that franchise similarly takes place in China.

Technique: CGI combined with traditional animation.

Audio: A beautiful woodwind piece composed by Hans Zimmer and John Powell, based on the track "Oogway Ascends" from the first Kung Fu Panda film, only the difference is that the last half of the piece is rearranged and sounds more powerful.

Availability: Seen on Chinese prints of DreamWorks Animation films in place of the 20th Century Fox logo, starting with The Croods and ending with Trolls.

Pearl Studio

Logo (September 7, 2019-)


Visuals: In a very dark blue-greenish tinted-like environment with a rocky-like texture, a white pearl starts to grow bigger in the middle with sparkles surrounding it. It then rises up quickly to the water surface, which now appears splashing up from the water on a morning sky background. It then cuts to the pearl, which now has liquids splashing everywhere as it appears from different angles, and eventually forms a hand (which is now holding the pearl inside it) with a circle-like thing going around it, as it transitions to red, while the word "PEARL" also appears transitioning in. The byline "A CMC COMPANY" then fades in below while the logo zooms out slowly.

Variants:

  • A still version exists.
  • On yU+co's website, the logo is bylineless.
  • Sometimes, the logo is shortened, beginning with the last few seconds of the logo.
  • There exists a version with the print logo on a white background.

Technique: CGI animation by yU+co, who also worked on DreamWorks Animation's 2004 logo with the now-defunct Pacific Data Images.

Audio: A powerful, majestic woodwind-like theme (sometimes shortened).

Availability: First appeared on the trailer for Abominable, and then made its debut on the film itself. It later appeared on Over the Moon and may appear on future films from the company. The bylineless variant can be seen on yU+co's Vimeo account.

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