Record (Special Idents)

From the Audiovisual Identity Database, the motion graphics museum


Anniversary Idents

1st Logo (35 Anos) (1988)


Visuals: A gray rounded rectangle is seen. Inside of the rectangle are eleven circles that expand outward with the base being at the bottom left corner. The circle pattern is also cut off around the edges to form a smaller rounded rectangle. Inside the curves is the number 35 in gray and atop that is the old Record logo and "RECORD" in blue

Technique: None. [possible misuse]

Audio: A jazz theme.


2nd Logo (37 Anos) (1990)


Visuals: Consists of a blue-grayish "37" with "ANOS" in the left and "RECORD" in the right.

Technique: None. [possible misuse]

Audio: A choir and jazz fanfare.


3rd ID (38 Anos) (1991)


Visuals: There are some lines form a stylized "38" with the words "quem te viu, quem te vê." below, and "ANOS" on the left. The Record logo appears below.

Technique: CGI.

Audio: An fanfare with an announcer.


4th ID (40 Anos) (1993)


Visuals: A silver "40" is seen rotating vertically under the "Rede Record" script font. Under the "40", the Rede Record logo can be seen.

Variants: The background of the aforementioned ID may vary.

Technique: See the 9th logo.

Audio: Both the 1992 and 1994 themes.


5th ID (45 Anos) (1998)


Visuals: The gold ball floats, while multiple objects appears under it. It takes its usual position. Then, two multi-colored lines appears, surrounding the logo. They form the number "45".

Technique: CGI.

Audio: A somewhat re-orchestrated version of the 11th's logo theme.


6th ID (50 Anos) (2003)


Visuals: It starts with a view of a "cartoon" city and buildings, as we see a blue version of the logo (with the arrows in blue, red and green colors; quite similar to the next and 2007 logos) in a computer and then in a television. A "cartoon" version of the Record's helicopter passes by. The numbers "5" and "0" appears below and slowly approach with "A","N","O" and "S" following then, as the Record logo appears using the same animation as the 2002 logo. The logo is completed, and the screen fades to black.

Technique: CGI.

Audio:

  • A childish theme, with flutes and tubas playing.
  • A calm violin orchestra.


7th ID (55 Anos) (2008)

Visuals: From what is known, it consists of a big "55", with "ANOS" in a small font below. The Record logo is seen sit on the "55".

Technique: Possibly CGI.

Audio: Most likely the 16th logo theme.


8th ID (57 Anos) (2010)


Visuals: It begins with some squares showing images of the company's programs. Then, the logo appears, with "57 ANOS" below, in white.

Technique: CGI.

Audio: The 16th logo theme.


9th ID (58 Anos) (2011)


Visuals: Basically, it's the same logo and animation as the 17h logo, but "58 ANOS" in blue, is seen below the logo.

Technique: CGI.

Audio: The 17th logo theme.


10th ID (60 Anos) (2013)


Visuals: There are some yellow and green blocks flying up, and an yellow "+" draws, while a silver "6" appear right to the Record logo. The "RECORD" text appears up.

Technique: CGI.

Audio: A dreamy fanfare orchestra.

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