Rhino Home Video
mr3urious
Captures by
Eric S.
Video captures courtesy of
DudeThatLogo, TLMA, EnormousRat
Background
Rhino Home Video (formerly "Rhino Video") was the home video arm of Rhino Records, now part of the Warner Music Group.
1st Logo (1985-1987)
Nicknames: "Elvis Rhino"
Logo: On a black background, we see a still shot of a rhino with an Elvis Presley hairdo snapping his fingers. Then there is a diamond transition, and the words hot pink "RHINO VIDEO" appear.
Trivia: This same rhino was also used for the print logo for Rhino Records at the time.
FX/SFX: The diamond transition.
Music/Sounds: None.
Availability: Extremely rare. Can be seen on a 1987 copy of Commercial Mania: Special Edition, and maybe on other videotapes.
2nd Logo (1987-1995)
Nicknames: "1, 2, 3...RHINO!", "Elvis Rhino II"
Logo: On a "stone" background, we see the number one. The screen "flashes" and we see the number two. Again, we see a number three. Then on the fourth flash, we see a cartoon rhino (wearing what looks like a leather jacket and gloves and a modified Elvis haircut) in a TV tube, with the word "RHINO" over him, changing colors and "VIDEO" below. While all this happens, the rhino snaps his fingers and winks (this is barely noticeable). A yellow "haze" surrounds the rhino.
FX/SFX: The "flashing".
Music/Sounds: None.
Availability: Very rare. This was on the earliest Rhino tapes.
3rd Logo (1995-1999)
Nickname: "The Football"
Logo: Against a light gray marble background, the words "RHINO" (in jumbled white letters) come in from the right side of the screen, along with a smooth, red 3D ellipse. They turn to face us and zoom back, then the lights dim.
Variant: The logo was brown with silver text on some VHS releases.
FX/SFX: The text and "ball" coming in.
Music/Sounds: A synth bass sounder with a dramatic UAV-like "whoosh" when the logo comes in.
Availability: Uncommon. Can be seen on South Park and Mystery Science Theater 3000 tapes from 1998-1999 and other releases and early DVDs of the time.
4th Logo (1999-2009)
Logo: Against a black background, a 2D version of the Rhino logo from before (this time in red) zooms-up. It shines with a lens flare, and "HOME VIDEO", in plum, fades in below.
FX/SFX: The zoom and shine.
Music/Sounds: A dramatic synth-string sounder with a "bling" during the shine, and ending with a short choir tune and a "slam" sound.
Music/Sounds Trivia: The music was also used for the 2000s Plastic Wax, 2002 Eureka Multimedia (lacking the slam sound), and 2004 Favorit-Film logos.
Availability: Uncommon. Seen on recent DVDs of music videos, many Mystery Science Theater 3000 DVDs, as well as some Transformers Armada and Gumby DVDs.
