Rhinomation

Logo (June 22, 2001-Mid 2000s)

Visuals: In a blank white space, a more friendly-looking version of the Rocky Rhino (from the 1st and 2nd Rhino Home Video logos) hops into view (via limited animation) from the left side of the screen. This time, Rocky has gray skin, dark blue hair and jacket, and golden zippers, as well as a lack of gloves, alongside a more happy-looking expression. Rocky then looks away from up and then moves his arm in a "come here" fashion, causing a CGI catapult to roll onto the screen and, once it starts to slow down, a silver tube and a golden pull handle drop down from above. Rocky grabs the handle with his other arm and pulls it down, causing the tube to pump out 3 blobs of slime (in pastel orange, blue, and pink respectively). After the tube rises back up off-screen (along with the handle), he kicks the catapult into position towards the camera and then he grabs the handle on it, donning his signature grin and pulls it. The catapult launches the ball of slime, causing the entire background to fill with pink before an oval-shaped object starts to form via a "vacuum-seal" effect. The slime then begins to change colors as it recedes into the object, which now has the letters "RHINOMATION" forming, before the slime is completely absorbed by the logo, leaving it on a white background. The logo has "RHINOMATION" in the Ad Lib font, placed in front of a blue oval with green waves on it and a bold black border. The Rhino Home Video logo is also seen on the top of the logo.

Technique: A mix of 2D animation and CGI.

Audio: Various cartoon sounds effects play out in this order: three hops when Rocky comes in, a "creaking" noise for Rocky moving his arm and a running sound effect when the catapult comes in, a funnel sound (slowed down) when the tube comes down, followed by a high-pitched violin sound when the rhino pulls the handle, a series of stretching and swashing sounds for the rest of the sequence, and then finally, a gong sound for when the logo is revealed.

Availability: It can be seen on the DVD box sets of Beast Wars: Transformers, G.I. Joe, and the infamous printings of The Transformers (1984), as well as possibly other titles. However, the logo seems to appear more on "boy-centric" series despite it appearing on the box art of "girl-centric" shows like Jem and the Holograms and My Little Pony (1986).

◄	Kid Rhino Home Video

Rhinomation