Sampoong Department Store
Logoarto
Background
The Sampoong Department Store (삼풍백화점 / 三豐百貨店) was a department store in South Korea, built in 1987 by the eponymous Sampoong Group in Seoul.[1] The five-story building opened in 1990 and was in operation until 1995 when it collapsed, killing 502 people and injuring 937.[2]
1st Tag (1990)
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Visuals: On a blurry gold background with sparks of light, an emblem consisting of three gold circles joined together in a clover shape is seen. Below, there is "三豊百貨店".
Technique: Practical effects with a computerized graphic.
Audio: The ending theme of the commercial.
2nd Tag (1990-1993?)
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Visuals: On a black-gray gradient background, three gold circles appear wiping in a pinwheel fashion, forming the clover shape from before. As this happens, the text "三豊百貨店" in gold appears rising in below.
Variant: A later variant has the logo animating over a blue-white gradient background.
Technique: Computer animation.
Audio: The ending theme of the commercial.
3rd Tag (1993-1995)
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Visuals: On a white background, three blue circles move to the center to form the emblem from before. Below, there is "삼풍백화점" in gray fading in and flipping into the text "SAMPOONG".
Variant: Starting in 1994, the tag is still. The text also does not turn into "SAMPOONG".
Technique: A still digital graphic.
Audio: An announcer saying the company's name.
References
- ↑ Wearne, P. (2000). Collapse: When Buildings Fall Down. TV Books. ISBN 978-1-57500-144-9. Retrieved February 9, 2016.
- ↑ "Bangladesh building collapse death toll passes 700". BBC News. May 7, 2013. Retrieved May 7, 2013.
