Schneider's Bakery

From the Audiovisual Identity Database, the motion graphics museum


Background

Schneider's Bakery is the production company of Dan Schneider, a former Head of the Class star and creator of such shows as Drake & Josh, iCarly, Zoey 101, Victorious, Kenan and Kel, and All That. The company was founded in 2003. In March 2018, Schneider left Nickelodeon. It is named after Schneider's father's business located in Memphis, Tennessee.

(January 11, 2004-June 8, 2019)


Nickname: "The Oven"

Logo: We see a white and green oven (which has the word "Deluxe" in white on the blue oval at the right) against a green background with sparkle patterns on it. The oven then opens up with a cloud of smoke as the text "Schneider's Bakery" in an orange '50s-style script font pops out, with a filmstrip on the tail of the "y" in "Bakery" extending toward us.

Variants:

  • During the logo's early usage, it is more darker than usual, the animation is more primitive, the "Deluxe" is in black, and the sparkles on the wallpaper are clearer.
  • Beginning with the iCarly episode "iMake Sam Girlier" on April 11, 2009, there is a version that has "DANWARP" below the logo swirling in and a small red Wi-Fi signal icon appearing on the top-right of it. This is used to advertise Schneider's social media accounts.
    • Beginning with the iCarly episode "iLost My Mind" on August 13, 2011, a "@" was added before the name. This variant can also be seen on later episodes of Victorious and iCarly.
  • Starting with Sam & Cat, the oven knob and the indicators are moving.

FX/SFX: The oven opening and the text appearing.

Music/Sounds: A "crash" sound when the oven door drops, a "ding" sound (like an oven timer), followed by a man (presumably Dan Schneider himself) saying "Mmmm!".

Music/Sounds Variants:

  • For the DanWarp variant, after the "Mmmm!" sound is heard, a flash is heard when the text forms, and then a ding when it finishes.
  • Sometimes, the show's ending theme either trails off into the logo or plays over the logo.

Availability: Common. Seen on Drake & Josh, Sam & Cat, Victorious, and Zoey 101 on TeenNick and iCarly and on both Nickelodeon and TeenNick, and home media releases of these shows, and specials of them. Also spotted on the final season of All That whenever TeenNick decides to rerun it. Also seen on seasons 1-4 of Henry Danger, Game Shakers, and more recently his only animated series, The Adventures of Kid Danger. Starting with the season 5 Henry Danger episode, "Danger Things", this logo has been removed and simply has the 2009 Nickelodeon Productions logo at the end.

Editor's Note: This logo is widely popular with fans of Dan Schneider's works.

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