Screen Gems (Madras): Difference between revisions

From the Audiovisual Identity Database, the motion graphics museum

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''Not to be confused with the Sony-owned [[Screen Gems]].''
''Not to be confused with the Sony-owned [[Screen Gems]].''


===Logo (October 23, 1968-1971) ===
===Logo (October 23, 1968-November 13, 1970) ===
[[File:Screen Gems (Madras) (1968-1971).png|center|frameless]]
[[File:Screen Gems (Madras) (1968-1971).png|center|frameless]]
{{YouTube|id=3BSIXpItWJI}}
{{YouTube|id=3BSIXpItWJI}}
'''Visuals:''' On a red surface, we see a defocused view of a shining emerald. The camera then focuses into view and moves behind the emerald. We then fade into another view of the red surface from before, however, there's more emeralds seen around and the yellow words "SCREEN GEMS" and "(MADRAS)" zoom into view.
'''Visuals:''' On a red surface, we see a defocused view of a shining emerald. The camera then focuses into view and moves behind the emerald. We then fade into another view of the red surface from before, however, there are more emeralds seen around, and the yellow words "SCREEN GEMS" and "(MADRAS)" zoom into view.


'''Technique:''' A mix of rostrum camera and camera-controlled animation for the emeralds, cel animation for the text zooming.
'''Technique:''' A mix of practical effects and cel animation.


'''Audio:''' A dramatic string note with some mallet notes.
'''Audio:''' Multiple lyre arpeggios with some high-pitched xylophone notes, as well as a string theme when the text zooms in.


'''Availability:''' Seen on ''Sapno Ka Saudagar'' and ''Aansoo Aur Muskan''.
'''Availability:''' Seen on ''Sapno Ka Saudagar'' and ''Aansoo Aur Muskan''.




[[Category:Film logos]] [[Category:India]] [[Category:Indian film logos]]
[[Category:Film logos]] [[Category:India]] [[Category:Indian film logos]]

Revision as of 09:58, 2 November 2023


Not to be confused with the Sony-owned Screen Gems.

Logo (October 23, 1968-November 13, 1970)

Visuals: On a red surface, we see a defocused view of a shining emerald. The camera then focuses into view and moves behind the emerald. We then fade into another view of the red surface from before, however, there are more emeralds seen around, and the yellow words "SCREEN GEMS" and "(MADRAS)" zoom into view.

Technique: A mix of practical effects and cel animation.

Audio: Multiple lyre arpeggios with some high-pitched xylophone notes, as well as a string theme when the text zooms in.

Availability: Seen on Sapno Ka Saudagar and Aansoo Aur Muskan.

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