Screen Gems (Madras)

From the Audiovisual Identity Database, the motion graphics museum


Not to be confused with the Sony-owned Screen Gems.

Logo (October 23, 1968-November 13, 1970)

Visuals: On a red surface, we see a defocused view of a shining emerald. The camera then focuses into view and moves behind the emerald. We then fade into another view of the red surface from before, however, there are more emeralds seen around, and the yellow words "SCREEN GEMS" and "(MADRAS)" zoom into view.

Technique: A mix of practical effects and cel animation.

Audio: Multiple lyre arpeggios with some high-pitched xylophone notes, as well as a string theme when the text zooms in.

Availability: Seen on Sapno Ka Saudagar and Aansoo Aur Muskan.

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