Shant TV Lurer

From the Audiovisual Identity Database, the motion graphics museum


Intro (1994-2000s)

Visuals: The sequence starts with stacked text reading "ՇԱՆԹ ԼՐԱՏՎԱԿԱՆ ԾԱՌԱՅՈՒԹՅՈՒՆ" enclosed in an oval. It then fades to a globe with blue landmasses and fully transparent oceans zooming out and rotating in a counterclockwise direction. The globe "explodes" from the top left and bottom right, which in turn transforms it into a cloudy blue and white sphere. It rotates in the same direction and moves towards the bottom-left corner, zooming in as it does so. As this happens, numerous copies of stacked text "ՇԱՆԹ" and "ԼՈՒՐԵՐ" scroll down on the top-right corner. Low opacity images fly over the globe from bottom to top in a diagonal direction as five different photos fly from behind the globe, crossing over it and down past the bottom right corner. Once all the images have flown past, a gold map of Armenia rises up from the globe and slowly zooms in. Then, once the last of the scrolling text disappears, "ԼՈՒՐԵՐ" in yellow zooms out and places itself above the map. The text slightly turns to the right as the Shirak province on the Armenian map is highlighted in a silver gradient, before the sequence freezes.

Technique: CGI.

Audio: An alt rock theme with an accompanying piano and whooshes.

Shant TV Lurer
Horizon
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