Shera Films

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 20:11, 19 January 2022 by imported>BaldiBasicsFan


1st Logo (1990-1991)

Nicknames: "MGM Rip-off", "Leo in Pakistan", "Lion Painting", "The Lion"

Logo: On a blue background, we see a lion in a green circle with stars in an arch. On top of the circle, it's an emblem with a yellow S on it. On the bottom, there's text saying "SHERA FILM'S CORPORATION".

Variant: On Rambo, the logo is shown zooming out, cutting out to the opening scene before it ends zooming.

FX/SFX: None.

Music/Sounds: A dramatic fanfare.

Availability: Only seen on its two films, Palay Khan and Rambo.

Editor's Note: The logo bears a very close resemblance to the MGM logo, and looks like it was done by taking Leo the Lion from a print logo from the company.

2nd Logo (1994)

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Nicknames: "The Tiger", "Golden S", "S of Doom", "CGI S"

Logo: On a black background, we see a tiger fading on screen, then the tiger moves to the left, after that an "S" fades in and moves to the right. Then, the word "hera" appears letter-by-letter. then the word "Films" appears spinning then stop, following with the text going up then the word "present" moves fast to right.

FX/SFX: Mainly the golden letters snipping.

Music/Sounds: A loud roar of an animal, and some other sounds which are heavily distorted.

Availability: Seen on Halaku.

Editor's Note: This logo at least had more originality compared to the previous logo, but the audio is loud and distorted (due to the film print conditions). This could definitely freak out viewers who weren't expecting the terrible audio quality.


3rd Logo (1994-1996)

Nicknames: "The Tiger II", "Jumping Tiger", "What is That Animal?", "Tiger of Doom"

Logo: We see footage of a tiger jumping over a water field in a rural area. Then we go to another cut of the same animal doing so, but this time not on the water reflection. Then the footage freezes as the words "SHERA FILMS" and "PRESENTS" slide in from the right. The text then slides out before the logo cuts.

FX/SFX: The live-action video, the words sliding.

Music/Sounds: A loud roar from the animal, then followed by an ascending string theme which cuts abruptly.

Availability: Seen on Beta (which was an Pakistani-Sri Lankan co-production), Munda Bigra Jaye, and Mamla Garbar Hay.

Editor's Note: The very quick footage of the logo makes it difficult to discern what kind of animal species is shown. It is also tame in contrast to the next logo...


4th Logo (Late 1990's)

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Nicknames: "Tanner the Lion of Pakistan", "Lion from Hell", "Lion of Doom", "The Lion II"

Logo: On a black background, we see an image of a lion zooming in until the screen is covered completely by its face. The lion then opens his mouth while a loud roar plays. "SHERA FILMS" and "PRESENTS" then shoot out from the lion's mouth. After that, the lion's eyes go from its regular color brown to reddish orange and then to white.

Variant: The logo is cut short beginning at the end of the roar and the text appearing on some online film prints.

FX/SFX: The lion zooming in and roaring, the text shooting out, and the lion's eyes glowing; all 2D.

Music/Sounds: A trumpet fanfare, followed by the lion's own roar (at a loud volume) from its pervious logo, ending with an arpeggiating synth theme.

Availability: Extremely rare. The full version of the logo was seen on a modern reissue of the 1972 film Baharo Phool Barsao. The cut version of the logo has been spotted on Nakhra Gori Da.

Editor's Note: Widely considered one of the scariest logos from Pakistan, thanks to the V of Doom-styled zoom-in of the lion, the menacing roar and the lion's changing eye colors.

5th Logo (2011)

TBA


6th Logo (2012)

Logo: On a black background, we see a still image of a roaring lion in a large yellow circle. Around the circle are smaller circles, each with looping footage of a lion. We then see in green text "Shera Film's" zooming out along with "presents" below it in a red color.

FX/SFX: The text placing itself and the looped footage.

Music/Sounds: A roar at the beginning, followed by a cheap 6-note orchestral fanfare.

Availability: Only seen on Gunah Ka Anjaam, the 2012 reissue of the 2008 film Anjaam.

Editor's Note: This logo is very outdated, with the use of the worn film quality (concerning 35mm prints have still been widely used in Pakistan), basic effects and the music, making it look like a much earlier product. Like the 1st logo, it also bears a strong resemblance to the MGM lion filmstrip design.


7th Logo (2012 - 2015?)

Logo: We see a light flash, then it dims down to see 3 spotlights in the shape of a triangle. As such, 2 "hook"-like shapes, one red and the other grey, zoom out. The text "SHERA FILMS" in red, facing upward, zooms out and turns to face us followed by "PRESENTS" zooming out, also facing upward, zooming out and turning. The "hook" shapes then turn to reveal an S shape shape, then the logo fades out.

Variants: There exists both digital and filmed versions of the logo.

FX/SFX: The CG logo and text zooming out, and the light behind. Really good CGI for a Pakistani film company.

Music/Sounds: A 4-note horn piece with drums in the background.

Music/Sounds Variant: On the filmed variant, the fanfare has a slightly highter pitch, possibly due to an errors while transferring the sound to film.

Availability: Only seen on the 2012 version of Sher Dil.

Editor's Note: This is the first (and only) Shera Films logo to not feature animal footage.

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