Shinano

From the Audiovisual Identity Database, the motion graphics museum


Background

Shinano Kikaku Co., Ltd. is a video distribution and production company headquartered in Tokyo that is affiliated to the Soka Gakkai Buddhist movement.

1st Logo (1994-2000)


Visuals: On a white spotlight background, the golden letters of "SHINANO" zoom out spinning one-by-one. The background then dims as the spotlight becomes brighter, creating a flare at the center.

Technique: CGI.

Audio: A gentle synth bell theme.

Availability: Seen on VHS tapes of Buddhist media distributed by them. [Examples?]

2nd Logo (2000-unknown retirement date)


Visuals: On a black background, a blue sphere drops down and turns white as multiple yellow rays appear shooting into it. The sphere then fades out, and the multicolored letters of "SHINANO" in a serif font appear moving around towards the center as these turn white. The background then turns into a dark blue/light blue gradient background while a flare brightens at the center, as the "SHINANO" letters turn into light yellow with a 3D bevel extruding on them. Once the background brightens, the flare moves to the top-left corner and settles there.

Technique: CGI.

Audio: An ascending chime at the beginning followed by a high-pitched synth chord. After the forming of the text, a gentle drum and piano theme is heard which ends with an ethereal choir note.

Availability: Seen on DVDs of Buddhist media distributed by them. [Examples?]

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