Snee-Oosh

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the vanity card for Hey Arnold! creator Craig Bartlett.

(October 7, 1996-June 8, 2004, February 15, 2016-May 16, 2019)

Nicknames: "The Totem Pole", "Snee-OOOOOOOSH", "That Weird Logo After Hey Arnold!", "The Hey Arnold! Logo"

Logo: On a brown background, we see a tall, stylized totem pole bird, which has a yellow haze around it. Under it are the words "SNEE-OOSH INC.", made out of brown sticks.

Trivia: Snee Oosh is named after a Swinomish Indian reservation in Washington, USA.

Variants:

  • The early version of the logo had the logo slightly zoomed out with "IN ASSOCIATION WITH" (in the Hey Arnold! logo font) be above the logo.
  • On Party Wagon, the logo has a white haze, is zoomed in a bit, sepia toned, and has a film effect.
  • Ready Jet Go! uses the above variant, but the logo zooms in slightly, in color, and lacks the film effect. The logo also has a flash at the end to transition to the Wind Dancer Films logo.

FX/SFX: None. However, Ready Jet Go! has the logo zoom in and has it flash at the end.

Music/Sounds: A chorus singing the company name, followed by a mysterious flute/gong tune (similar to Native American tribe woodwind music) which played over the following Nickelodeon or Nickelodeon Productions logo. Composed by Jim Lang, the head composer for Hey Arnold!. Prior to 2000 and again on Party Wagon and since 2016, until 2019, it had the closing theme of the show. However, an airing on the episode, "April Fools' Day" actually replaced the musical version and instead used the end theme from the episode, "Timberly Loves Arnold/Eugene, Eugene!" which played over the Nickelodeon logo that followed as well.

Availability: Uncommon. The original version survives on DVDs of Hey Arnold!. It was also preserved on all airings of the series on TeenNick's Nick Rewind block until it was shuttered in 2022. The variation with the chorus is extinct and has not appeared since the show was last aired on Nicktoons Network in 2008, and all airings of the series on TeenNick (prior to them adopting the "credits on the bottom of the screen" format) use the early variant of this logo. Also seen on the Cartoon Network pilot Party Wagon and the PBS Kids television show Ready Jet Go!. Don't expect to see this logo on Dinosaur Train, Hey Arnold!: The Movie, or Hey Arnold!: The Jungle Movie, despite Craig Bartlett being involved.

Legacy: A very popular logo due to its omnipresence on Nickelodeon (thanks to the success of Hey Arnold!), which is also known for the weird music and logo design.

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