Sony Pictures DVD Center
1st Logo (Late 1990's-2000's)
Nickname: "The Rainbow Laser"
Logo: We start with a big flash that leaves light rays, and there are three colored lines coming together in the center. They hit the ground and leave. We then see an image with a lighted spot on the ground, and three lines - red, green, blue - stand there and cast shadows. The following text fades in below:
SONY PICTURES DVD CENTER
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MASTERING THE ART OF TECHNOLOGY
FX/SFX: The flash, and animation of the lines.
Variants: Another variant has the name SONY PICTURES and DIGITAL AUTHORING CENTER. It was seen on the DVD of Crossroads.
Music/Sounds: Various noisy sounds and whooshes ending with a very quiet crystal chime.
Availability: Extremely rare. So far seen at the end of some Region 2 DVDs released by Columbia Tristar Home Video. Also seen on a few early Region 2 SPHE releases, such as the 2005 DVDs of Ghostbusters and Ghostbusters II. In the US, the print logo appears on the DVD cover and label, but not on the DVD itself. Surprisingly, this appears on the Region 2 DVD releases of Jurrasic Park and The Lost World: Jurassic Park, even though they were from Universal Studios, not Sony. It is also at the end on the Australian DVD release of Kermit's Swamp Years (skip to 7:56) and Buddy. The Digital Authoring Center variant appears on later releases from SPHE, such as Stuart Little 3: Call of the Wild and Open Season. Some Region 4 DVDs from Australia also include this logo, such as Stuart Little (the 2014 Aussie DVD reprint retains this logo) and Charlie's Angels. This was also seen on the 2017 Australian Shock Entertainment DVD release of The Craft, possibly because the Main Menu, Movie, Dolby Digital City Trailer and Warning Screen are re-used from the original 2002 Columbia TriStar Home Entertainment Collectors Edition DVD of The Craft. Some early DVD's, such as the 1999 Australian DVD releases of Madeline (the 1998 live-action adaption) and Cruel Intentions, have this play after you select "Play Movie".
2nd Logo (2000's)
Nickname: "The Rainbow Laser II"
Logo: On a black background, 3 S's fade in, which are the same colors as the lines from the 1st logo. Below this, "Sony DVD Center" and "Excellence in Technology & Innovation" fades in.
FX/SFX: None.
Music/Sounds: None.
Availability: Ultra rare. The only known appearance of this logo is on a PAL DVD release of the 1958 film Cowboy. This also shows up on the 2001 Region 4 DVD release of China Moon, (even though the print logo of the previous logo appears on the back of the DVD case).
