Sony Theatres
From the Audiovisual Identity Database, the motion graphics museum
Background
Sony Theatres was a cinema chain operated by Sony Corporation of America, formed in 1994 as a rename of Loews Theatres (which was owned by Columbia Pictures Entertainment at the time). In 1996, the chain reverted back to the Loews name, and two years later, merged with Cineplex Odeon to form Loews Cineplex Entertainment.
Trailer (August 1994-1997)
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Visuals: On a gray background imprinted with "SONY THEATRES", "SONY THEATRES" scrolls past the screen, then a red "SONY THEATRES"-branded rectangle with a white outline moves up to the center, and the background shines diagonally to the right. A montage of clips from various movies from the Sony Pictures library (although some films from other studios are included as well) lasts throughout much of the trailer. Screens displaying "Hungry?", "Be Courteous", and "No Smoking" result in mentions of a concession stand, not talking during the movie, and not smoking. Near the end, Sony Theatres' gift certificates are promoted.
Films featured in the trailer, in order of appearance:
- The Producers
- Strait-Jacket
- On the Waterfront
- Stir Crazy
- Baby the Rain Must Fall
- Family Business
- Guess Who's Coming to Dinner
- A League of Their Own
- A Few Good Men
- The Caine Mutiny
- Postcards from the Edge
- The Way We Were
- Before I Hang
- Fort Apache, The Bronx (HBO Pictures)
- Ghostbusters
- Modern Romance
- Close Encounters of the Third Kind
- When Harry Met Sally...
- National Lampoon's Animal House (Universal Pictures)
- Hellcats of the Navy
- Avalon
- There's a Girl in My Soup
- Touch of Evil (Universal Pictures)
- The Cheap Detective
- Duck Soup (Universal Pictures)
- Young Frankenstein (20th Century Fox)
- The Adventures of Baron Munchausen
- The Big Picture
- Alvarez Kelly
- Lawrence of Arabia
- The Return of the Pink Panther (ITC Entertainment)
- From Here to Eternity
- Lost Horizon (1937)
- Christine
- Starman
- Jason and the Argonauts
- Road to Rio
- Gilda
- Holiday
- Beat the Devil
- Roxanne
- Tootsie
- Used Cars
- Bugsy
- Cat Ballou
- Murder by Death
The trailer ends with the formed "SONY THEATRES" logo from the beginning.
Technique: Mostly live-action movie footage, plus some CGI and graphics. Produced by Cinema Concepts and animated by Flying Foto Factory.
Audio: In addition to dialogue and sound effects from the featured movie clips and a male announcer heard throughout, the following music cues play in order:
- A boogie-woogie piano tune.
- "Colonel Bogey's March" by Kenneth J. Alford.
- Overture from "The Thieving Magpie" by Gioachino Rossini.
- "Take Us Out" by Jerry Goldsmith (from the film Rudy).
- A new jingle based on the 1985 Loews jingle; it is a synth-pop theme with a chorus singing "Thank you for coming to Sony, sit back and enjoy the show! Thank you!" At the end, some synth notes over a bass drone are heard.
Availability: Seen at Sony-branded theatres during the mid-1990s.
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Sony Theatres |
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