Spotify Video

From the Audiovisual Identity Database, the motion graphics museum


Background

Spotify Technology is a Swedish music streaming service, founded by Daniel Ek and Martin Lorentzon on April 23, 2006. Around August 2016, Spotify launched an original content division, called "Spotify Video".

Logo (August 2016-)


Visuals: On an orange background, there is an array of orange, blue, red and white circles colliding across each other. The screen then cuts to a blue-purple background, where the Spotify logo appears in red-orange.

Technique: 2D computer animation.

Audio: Two deep-toned drum beats, then two more higher-pitched drum beats, the last one holding throughout the rest of the logo.

Availability: Seen on original content produced by Spotify, including Deconstructed, Rush Hour, and Landmark.