Star's Chic

From the Audiovisual Identity Database, the motion graphics museum


Background

Star's Chic is a Brazilian shoe store located in Goiânia and run by Marcio Santos.



1st Logo (1990's)

Visuals: On a black background, there are multiple colored copies of "STAR'S CHIC". Pasted on top of them is "STAR'S CHIC MAGAZINE" on top of a purple-white-dodger blue bar. Underneath this bar, the text "O MILAGRE DOS PRECOS BAIXOS" pops in word by word.

Technique: Analog computer animation.

Audio: The end tail of the commercial.

Availability: Seen on the "Ceguinho" commercial.

2nd Logo (2006-2008?)

Visuals: On a sky background is the black text "STAR'S CHIC" on a gray strip. Behind it is the stacked text

Star's Chic
Av. Anhanguera p/ Vapt-Vupt - Campinas
Av. 24 de Outubro c/ Quintino Bocaluva

Said text is scrolling to the left on a brown, striped strip.

Trivia: This is a parody of the Globo show Fantastico's "E Notícia" bumper.

Variants:

  • An alternate take on the concept has the company name on a red strip, "Fen as nas Lojas" on top and against a cardboard one, and the address on a white striped strip, all against a nighttime background.
  • Another variant is like the above version but against a canyon.
  • On some commercials such as "Jegue", the logo is glowing.

Technique: CGI animation.

Audio: A slightly muffled soundbite of an ending of the SBT campaign's song "Vem Que é Bom", a Brazilian version of NBC campaign's song "Come Home to NBC".

Availability: It was seen on their "Dino" and "Doctor" commercials.

3rd Logo (2007)

Visuals: On a sunset background with a grassy landscape, "STAR'S CHIC" and "A LOJA DA CRIANCA" is on a tan-pink fabric sign with a hot pink star on the top left. The sign is being hanged by a metal bar, which also contains a metal, orange sign reading the same address as before. The latter is seen popping out.

Technique: CGI animation.

Audio: Same as before.

Availability: Seen on their "Political" commercials.

4th Logo (2007-2009?)

Visuals: On a dirt surface background, "STAR'S CHIC" in 3D falls down, launching multiple dirt particles. Lifting up, it reveals the text "ALOJA DA CRIANC A"

Technique: CGI animation.

Audio: A ground hit sound alongside the audio of the commercial.

Availability: Seen on one of their commercials starring both Woody Woodpecker and a dancing cockroach.

5th Logo (2010s-July 27, 2018)

Visuals: Inside a red oval with a white outline inside is the white text "STAR'S CHIC Centro e Campinas" in a stacked format.

Technique: A still image rendered in CGI.

Audio: The audio from the commercial.

Availability: Seen on their newer commercials focusing on specific brands such as Barbie, superheroes, P.A.W. Patrol, among others.

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