Sun-Maid

From the Audiovisual Identity Database, the motion graphics museum


Background

Sun-Maid is an American farmer-owned cooperative of raisin growers formed in 1912 and headquartered in Fresno, California. It is amongst the largest raisin and dried fruit processors in the world, made up of approximately 850 family farmers who grow raisin grapes within a 100-mile radius of the processing plant. Sun-Maid raisins are packaged in a red box, and its logo features the "Sun-Maid Girl" wearing a red sunbonnet and holding a fresh tray of grapes. Sun-Maid also sells yogurt-covered raisins and a full line of dried fruit such as figs, dates, cranberries, apples, prunes, apricots and tropical fruits.

Bumper (2007-2010)


Visuals: Earth appears in space, and the camera quickly zooms straight into California. It keeps on zooming down until it reaches a large grape vineyard next to a farm, where a woman in a white dress and a red sunbonnet (the Sun-Maid Girl, now in animated form) is shown walking and picking batches of green grapes from the vines. The view fades to a shot of a bunch of green grapes, which spin around on an orange-yellow gradient background. It then fades to a red background where the Sun-Maid logo is shown, alongside the yellow text "Grapes & Sunshine" outlined in green, and then the Sun-Maid website URL below it.

Trivia: This bumper uses footage from a Sun-Maid commercial that aired from March 2006 to around 2010 or 2011.

Technique: CGI by Synthespian Studios, who also produced and designed the then-new Sun-Maid commercials.

Audio: Calm guitar music as a female voiceover states "Do you know what? Sunlight travels 93 million miles to ripen and dry the fruits we need to grow strong and healthy bodies. I thought you'd be curious about that. Sun-Maid proudly supports PBS Kids."

Availability: Seen on broadcasts of Curious George from the time. This can also be seen on DVD releases of the show, from Plays in the Snow to Back to School.

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