Syco Entertainment
MylesMoss1996
Video captures courtesy of
Broken Saw
Background
Syco Entertainment is a British multimedia entertainment company, headquartered in both London and Los Angeles, founded and owned by British entrepreneur and record executive Simon Cowell. It was formed in 2005.
1st Logo (August 29, 2013-)
Visuals: On a black background, there is a darkened set of stairs with the company name with spotlights behind them. The background brightens, turning white as the glow flashes in the center.
Technique: CGI.
Audio: A flash sound with a electronic noise, or none after the closing theme.
Availability: This first appeared on One Direction: This Is Us, and has appeared on America's Got Talent since 2018. Also seen on America's Got Talent: The Champions, America's Got Talent: Extreme, America's Got Talent: All-Stars, and America's Got Talent: Fantasy League.
2nd Logo (September 11, 2013-)
Visuals: On a black background, there's the word "SYCO" colored in white with golden borders, spinning and shining. The golden word "ENTERTAINMENT" spins and reveals itself faster.
Variant: On Britain's Got Talent and The X Factor, the logo animates as usual, but it also shares the screen with other logos, usually either the 2012 or 2018 Thames logo on top and the 2013 ITV logo underneath.
Technique: CGI.
Audio: None or a whoosh-like noise.
Availability: Appeared on the company's shows, mostly the UK programmes, such as Britain's Got Talent and its spin offs, and The X Factor and its spin offs. This logo has been used in tandem with the previous logo since 2018.
