TF1 Séries Films

From the Audiovisual Identity Database, the motion graphics museum


Background

TF1 Séries Films (originally known as HD1) is a french free-to-air channel part of the TF1 Group which launched in December 12th, 2012 during the wave of HD channels launches on DTT. The channel generally broadcasts short films, movies and tv series from France and other countries, some having been broadcasted on TF1 in the past as well.

Along with sister channel NT1 becoming TFX on the same day, HD1 was renamed to TF1 Séries Films on January 29th 2018, bringing it and TFX more in line with the main channel both name-wise and logo-wise.

HD1

(December 12, 2012-2018)


Visuals: On a dark gold background, a bright spotlight shines through, revealing the HD1 logo in black over it.

Trivia: HD1 is unique in that, before TF1's 2021 rebranding got all channels of the group (free and paid) to adapt TF1's branding during cross-promotions, it was the only channel of the group whose branding was integrated within TF1's. As an example, the spotlights used in TF1's 2006 branding were used to mimic HD1's own spotlight when the channel was being promoted.

Variants:

  • Each commercial break bumper is different, although they reuse the concept of the main visual with the HD1 logo hidden in the background before an object flies by, showing it partially before it reveals itself in its entirety.
  • The disclaimer for audio description uses light grey colors for both the background and logo.
  • A Christmas variant exists with stars and a different texture for the logo, both in gold.
  • The transition to TF1 Séries Films uses a beige color for the background, logo and countdown. In contrast to the main visual, the HD1 logo fades into the background as the spotlight disappears after the countdown.

Technique: CGI. Commercial break bumpers also use live-action that is sometimes altered with CGI.

Audio: A soft 5-note melody played on a piano.

Audio Variants:

  • On the waiting screen before the launch, an extended theme was used which featured the main melody as a constant leitmotif, with additional guitars and choirs along with the piano.
  • Generally, different arrangements are used throughout the channel's branding, including the trailer for the night's programming and the post-trailer teaser for the name change to TF1 Séries Films.
  • The Ciné Court strand uses a soft synth, before transitioning to a violin and xylophone. The main theme is then played on a piano in a lower pitch.
  • The Séance du Week-End strand goes for a rousing orchestra of violins before ending with a slightly higher-pitched version of the original audio.

Availability: Many commercial break bumpers are available to view on archival websites, along with a few promos and idents.

TF1 Séries Films

(January 29, 2018-)


Visuals: A number of slats (different for each ident) settle into the background as the TF1 logo, albeit slightly larger, appears in white with a fade effect before another fade colors the logo in a dark blue and cyan gradient. The moment the gradient hits the 1, it shines like a spotlight, revealing the words "Séries Films" in white next to it.

Trivia:

  • This isn't the first time TF1's logo is slightly altered by a sister channel. LCI, the group's news channel, which always used the exact same logo as TF1 besides the lettering, used rounded edges (on the top left and bottom right) in 2016. In addition, old logos used to promote TF1 and LCI's websites had rounded edges.
  • During cross-promotions on TF1 since its 2021 rebranding, Séries Films's logo is stacked vertically during the initial promotion. Afterwards, the recap uses the original horizontal format of Séries Films's logo. In the case of a singular cross-promotion, the logo is stacked vertically during the entire promotion.

Variants:

  • Commercial break bumpers reuse the concept of the fade from the logo to transition from the original setting into an equivalent. As an example: an empty pool at night transitioning to that same pool in the day but much messier.
  • The original version of TF1's logo would replace Séries Films's larger version in 2020, although the branding wasn't affected in the slightest as the 1 still shines like a spotlight.
  • As mentioned for the visuals, the number of slats used varies between each ident.
  • Christmas variants of idents and commercial break bumpers exist. For the former, the slats are shown in different angles before showing the logo.

Technique: CGI.

Audio: A mysterious 11-note leitmotif, usually done with a xylophone, piano and violin.

Audio Variants:

  • A more solemn version played on the channel's launch.
  • Each commercial break bumper has its own version of the leitmotif, played on different instruments.
  • The Ciné Court strand, carried over from HD1, uses the first few seconds of the launch version.

Availability: Much like with HD1, a large number of commercial break bumpers are available to view on archival websites. A few promos and several idents are also available along with other branding elements.

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