Takara

From the Audiovisual Identity Database, the motion graphics museum


Background

Takara Co, Ltd. was a Japanese toy and entertainment company founded in 1955. Originally the company was settled in the toy manufacturing business and its first successful franchises were Microman and Diaclone; in 1984, American company Hasbro rebranded these toys as Transformers with Takara retaining the Japanese rights to the franchise. Other famous franchises by Takara include Battle Beasts, Choro-Q (internationally known as Penny Racers) and Beyblade. Since the early 1990s, Takara branched out to the video game business working with different publishers such as Tamsoft, then soon in the 2000s purchased publishing stakes in Atlus. In 2005, the company merged with rival company Tomy, forming Takara Tomy.



1st Logo (November 27, 1992)

Visuals: Over a blue background is the text "TAKARA AMUSEMENT CO., LTD." in a stylized font.

Technique: A still, sprite-based graphic.

Audio: None.

Availability: Only seen on the Garou Densetsu for Super Famicom.

2nd Logo (December 11, 1992-June 25, 1998)


Visuals: There is an oval with the text "TAKARA" inside the oval.

Variant: There are several animated variants.

Technique: Depends on the variant.

Audio: Depends on the variant.

Availability: Seen on any Takara game from the era.

3rd Logo (Still variants) (February 1993-September 22, 2004)


Visuals: There is the text "TAKARA" in an interconnected font with circles forming the inside part of the A's, along with the registered mark.

Variant: The logo is normally seen over a white background, while a black background variant is often less used.

Technique: A still, sprite-based graphic.

Audio: None.

Availability: Seen on multiple video games from Takara's licensed franchises including Choro-Q and Metal Fighter Beyblade, many of which were only released in Japan.

4th Logo (Animated variants) (October 5, 2000-December 18, 2003)


Visuals: On a white or black background, the Takara logo from before appears in different animated versions.

Technique: Depends on the variant.

Audio: Depends on the variant.

Availability: Seen on many Takara games from the period.

Takara
Tomy
Takara Tomy
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