Takara Tomy

Credits

Descriptions by
2K-tan and TheLogoFan2004

Background

The second incarnation of Tomy Company, Ltd. (branded as Takara Tomy in Japan & Asian territories and Tomy internationally) is a Japanese toy and entertainment company, founded in March of 2006 by the merger of rival companies Tomy and Takara. The combined company is best known for its internationally-known franchises such as Beyblade, Transformers (owned by Hasbro in the rest of the world), Zoids, Choro-Q and Pretty Rhythm among others. Their products largely target toys, games and other multimedia products such as arcade games.

Logo (2006-)

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Visuals: There is a rounded blue rectangle over a white background. Two lines are shown emerging from the left and soon reveal to be two T's, while the rest of the letters "AKARA" and "OMY" spread out from the side, shifting between blue/transparent/white colors. This reveals the text "TAKARA TOMY" in two lines, both in their corporate fonts; the text glows and turns into the plain logo.

Variants:

• The logo is warp-speed on most commercials by the company.
• Starting in 2011, the logo is in 16:9 widescreen.

Technique: Digital traditional animation.

Audio: A rising synth note, followed by the female voice of "Takara Tomy" and two other synth notes.

Audio Variants: On most Japanese commercials for Tomy products, the jingle is cut-short to the last two notes.

Availability: This can be seen on various late-2000s era licensed videogames including Naruto Shippuden: Dragon Blade Chronicles and Toshinden and is also seen on Tomica/Plarail promotional DVDs; The warp-speed variant also made its appearance in several Japanese and Asian commercials for Tomy products and made an appearance on a McDonald's-exclusive promotional DVD for Ania.

◄ Takara Tomy

Takara Tomy