Taweel Loos Entertainment

From the Audiovisual Identity Database, the motion graphics museum



Background

TLC Entertainment (formerly known as Taweel Loos & Company and Taweel Loos Entertainment) was an American production company founded by George Taweel in 1987 as George Taweel Productions. In 1988, Rob Loos would join in and work alongside him, eventually renaming the company in 1990 to Taweel Loos & Company. In 2009, the company was effectively rendered inactive as Rob Loos left the company, though George Taweel still keeps ownership of the name and library.



1st Logo (1989-1990)


Visuals: On a gray gradient background, the silver text "George Taweel productions", in a sans serif font and with powder blue lighting, comes flying in from the right side of the screen in CGI, tilting towards the screen. "George" in the name also is stacked on top of the text and is aligned off the left edge of it. As it zooms out, a bunch of concentric rings come flying in from the left and tilt towards the screen as well, with a smaller set growing in the left side of the rings. All parts of the logo then freeze into place.

Technique: CGI.

Audio: The end theme of the McGee and Me! episode.

Availability: It can be seen at the end of the first 5 episodes of McGee and Me!, which is kept intact on early tapes. Later prints plaster this logo with a variant of the next logo, though.

2nd Logo (1990-December 21, 1993)


Visuals: On a scratchy white background, 6 purple lines come in via 2 pairs of 3 from both sides of the screen. When they meet in the center, they turn still as the black brush-stroke text "TLC" is drawn in over the lines in multiple strokes, including an underline with an extra bit of scribbling. As this underline is drawn, another purple line fades in along with the text "TAWEEL-LOOS & COMPANY" in Times New Roman.

Variants:

  • On later prints of McGee and Me! episodes 1-5, the logo, which takes place on the same gray gradient background as before, has the black colors replaced with white.
  • On The New Adventures of McGee and Me!, the logo is shifted up to leave room for the text "The MInI-MOVIe Studio" below it, with "MInI-MOVIe" in a tubular font and contained inside of a rounded black oblong with strip holes surrounding it. All of this is contained inside of a crowded theatre, with the titular McGee shown eating popcorn.

Technique: 2D animation.

Audio: Same as before.

Availability: It can be seen on the rest of the McGee and Me! episodes, including later prints of episodes 1-5. Do note, more recent prints also replace this with the next logo.

rd Logo (1994-2003)


Visuals: On a black background, a blue circle is seen coming towards the screen as light beams are shown flying out of it, and 2 more streaks form as well. As it rotates towards the screen, it reveals that the streaks are of the "TLC" letters from before, the text "TAWeeL-LOOS & COMPAnY" in the same tubular font from the previous logo's The New Adventures of McGee and Me! variant, and 2 sprocket-like trails, all in white or with a bluish tint. Meanwhile, the same "MInI-MOVIe" rectangle from the aforementioned variant, wipes in with light trails as the logo rotates into place. As soon as it finishes, the light trails sink back into the logo, and "MInI-MOVIe" is replaced with "enTeRTAInMenT" in the same font.

Variants:

  • Early uses of the logo don't have the "enTeRTAInMenT" text.
  • A still variant has the print logo on a purple/silver gradient background, dotted with squares in a darker shade. Here, the logo has a brighter blue circle and the text is in pure white, as well as a drop shadow behind it. Below the logo is "in association with" in white. A droning synth with a twinkling sound is heard here.
  • On McGee TV: Out of Control, the logo is contained in a TV screen with several flashing lights around it, similar to the rest of the credits. A whoosh is also heard when the logo forms.
  • Sometimes, the byline "Changing The World Through Entertainment" fades in below.

Technique: CGI.

Audio: A rising synth twinkle is heard with several beat sounds and an ascending choir before it ends with a reverse cymbal. This is followed by a 6-note flute tune, and a cymbal when the text fades. The ending theme of the special/show is also used.

Availability: Seen on later Taweel Loos Entertainment productions like Secret Adventures (it also appears at the end of a trailer for the Columbia TriStar Home Video releases of that series featured on the 1997 VHS release of Fly Away Home, following the Broadman and Holman Publishers logo), The Cripped Lamb and The Legend of the Three Trees, as well as current prints of McGee and Me!. The still variant appeared on Mister Moose's Fun Time.