The Baby Einstein Company

Background

In 1999, Aigner-Clark Productions changed its name to The Baby Einstein Company. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Julie Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. Twelve years later, on October 14, 2013, Kids II, Inc. acquired the brand from Disney.

The company has a controversial reputation among the GoAnimate/Vyond community and has been ridiculed in multiple videos.

Contents

1st Logo (November 23, 1999-November 23, 2010)	2nd Logo (August 15, 2000-November 21, 2007)	3rd Logo (November 21, 2007-November 23, 2010)

1st Logo (November 23, 1999-November 23, 2010)

Visuals: On a white background, a drawing of a boy's head is in the upper right half of the screen. Below it, there is:

The Baby Einstein Company
Presents

The colors of the text vary depending on the tape. The logo is still.

Technique: Fading effects.

Audio: The opening of the show.

Availability: Seen on most Baby Einstein VHS tapes beginning with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

2nd Logo (August 15, 2000-November 21, 2007)

English logo with Great minds start little.
French-Canadian logo
Logo without Great minds start little.
In-credit variant
Alternate in-credit variant

Visuals: On a white background, a colorful caterpillar made up of several spheres appears. It has a yellow sphere for a head, with red antennas, beady black eyes and pink cheeks, made up of purple and blue balls for the body, with a smaller yellow ball connecting them in between, tiny red and yellow balls for the tail, and four lavender toy wheels. It enters from the far left of the screen in the distance, and slowly inches towards the screen (it glances at the viewer(s) midway through). Once the caterpillar reaches the center of the screen, it comes to a halt, and looks at the viewer(s), blinking twice and opening its mouth. On the first blink, the company's logo fades in on the ground. The camera pulls up to a bird's eye view and zooms out, with the caterpillar continuing to look at the viewer(s) as this happens, revealing the logo, consisting of the words "baby einstein" in a multicolored, sloppy handwritten font and a crude drawing of a boy's head with spiky hair and glasses next to the word "baby". "the" and "company" are above and below the logo. When the camera settles in place, the blue text "Great minds start little." flies down to the bottom left corner of the screen.

Trivia:

This logo was based on a scene from Baby Einstein: Language Nursery featuring a toy caterpillar.
The caterpillar in this logo would eventually be given the name Cal, after Baby Einstein was brought by Kids II.
The boy's head in this logo is said to have been the basis for the design of Leo from Little Einsteins, which Baby Einstein helped produce.
This logo runs at 60FPS. This also applies to Baby Galileo: Discovering the Sky, even though most of the video was exported in 30FPS (and the DVD version and subsequent releases of which have the closing run at 24FPS).

Variants:

Starting in the mid-2000s, the text "Great minds start little." does not appear. While some versions remove the text from the animation, others versions will simply freeze the logo before the text appears.
An in-credit still version appears on Little Einsteins, placed on top of a blue square with copyright info in white text underneath. On some episodes, the blue square is omitted.
On the Baby Einstein Discovery Kits or 2007 Baby Einstein videos, the Baby Einstein logo is replaced with the logo from the next one.
On 2000-2003 DVD versions of some Baby Einstein videos, this logo is shown, before it fades to black and the Digital Board Book logo fades in.

Technique: CGI by Stephen Rozmiarek. The 2007 version was done at Pixel Kitchen, Inc.

Audio: A calm, soothing woodwind/chime theme, with sounds of nature (ex. birds chirping and wind) in the background, and two cartoon blinking noises for the caterpillar. The music rises to a crescendo when the camera pulls upward, ending with three notes. This was composed by Bill Weisbach. When the logo's music ends, Julie Aigner-Clark says "For more information on our developmental products for babies, and toddlers, visit babyeinstein.com. Enjoy the show."

Audio Variants:

Sometimes, there is no voice over.
The in-credit versions have the show's ending theme.
On the Baby Einstein Discovery Kits, there are different birds singing sounds in the logo.
Since 2008, Aigner-Clark now says "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."

Availability: Seen on most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. It also appears on a Baby Einstein promotional video from 2002. This also appeared on post-2007 prints of these Baby Einstein videos with the next logo. However, this logo doesn't appear on post-2007 prints of these videos, as they use the next logo instead. This also appeared on the Baby Einstein Discovery Kits and 2007 Baby Einstein videos, but with the new Baby Einstein logo instead. Shocking enough, this Logo was seen on an 1998 Edute VHS Tape of a Baby Einstein Video, this featured the 2000 Variant of the Logo after the Edute Logo and Japanese Warning Screen.

3rd Logo (November 21, 2007-November 23, 2010)

Visuals: Same as the 2007 version of the previous logo, but it is re-animated.

Technique: CGI.

Audio: The music from the previous logo. When the logo's music ends, Julie Aigner-Clark says "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." Sometimes, Aigner-Clark's voiceover from the previous logo is used.

Audio Variant: As with the previous logo, there is no voice over sometimes.

Availability: Seen on most Baby Einstein videos from Lullaby Time to World Music, as well as the Baby Einstein Discovery Kits. The Baby Einstein Discovery Kits and 2007 Baby Einstein videos has the previous logo, but with the new Baby Einstein logo instead.

◄	Aigner-Clark Productions

The Baby Einstein Company