Trans TV

From the Audiovisual Identity Database, the motion graphics museum


Background

Trans TV is one of the two channels from Trans Corp launched in 2001. It had a share of 11.6% in 2012 and currently airs in both HD and SD.

1st ID (2001-2005)

Visuals: On a blue environment, the camera rotates around, taking close-ups of a diamond, as the word "TELEVISI" is faintly seen from above. When the camera gets far from the diamond, an overlay consisting of the form of the old TRANS logo is seen. "TRANSFORMA" wipes in from above, in the same style as the "TELEVISION" from the beginning. The diamond starts to levitate and glow, as rainbow patterns start to appear on the environment. "INDONESIA" appears from above via blur effect and zooms in while fading. At this time, water drops appear around the diamond. The diamond moves up and morphs into light, the TRANS logo overlay starts to disappear, "TRANSFORMA" appears on the center, in blue, by a "letter-by-letter" way, and the diamond light transforms into ripples. The sequence then fades into blue water in a dark place, as the metal TRANS logo rises up from the water and the camera moves to face it. The background changes into a blue globe, the words "TELEVISI TRANSFORMASI INDONESIA" appear letter-by-letter above the logo, and the text of the logo appears by a light once it finishes rising up. The URL also appears via blur effect below the logo.

Technique: CGI.

Audio: A native theme with flute and a wordless female vocal. The music then changes into a rising tribal theme.


2nd ID (2005-2013)

Visuals: The logo starts with from above the water a transparent TRANS logo. The camera moves in various directions around it, showing mostly in between the center of the logo. The screen then cuts into the water, with the more transparent logo seen moving right. A map of Indonesia also appears moving to the left. The screen then cuts into a metallic TRANS logo rotating on a dark sky and facing the camera, and zooms back, and clouds are revealed as the logo rises up. The logo glows blue, and the script slogan "Milik Kita Bersama" writes in below it.

Variants: The early version of this ident has the sky blue with the more brighter sun, and the later version has a more clearer one, looking like it's sunrise/sunset.

Technique: CGI.

Audio: An uplifting electronic theme. This is then followed by a majestic fanfare that sounds like something from a fantasy movie, with people singing "Trans TV, Milik Kita Bersama!" later on.


3rd ID (2013-)

Visuals: On a blue sky, with water on the bottom, a bridge starts forming and the camera starts to cruise on it. Once we see the bridge from the camera's point of view, we also see a bright light. Far away, an island with buildings starts to emerge. We crash into the light, and go away from the island to the top, as we see that the island takes shape of the "A" of the new Trans TV logo, and a glowing blue spot is seen on the center of it. Other blue lights appear and move to the glowing spot of the A, as the screen zooms away to see the full logo, and the logo itself changes into it's own colors. The "A" is colored rainbow, just like the current Trans Media logo. A blue light appears moving in circles around that A. The background changes into a mostly cyan background, as the logo slowly zooms in.

Technique: CGI.

Audio: A re-orchestrated and slightly shortened version of the previous logo's theme, now with a choir vocalizing at one point.

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