Troma Entertainment

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 01:05, 6 December 2022 by SuperMax124 (talk | contribs) (Text replacement - "FX/SFX" to "Technique")


Background

Troma Entertainment was founded in 1974 by Lloyd Kaufman and Michael Herz. Originally producing a slew of lowbrow comedies, the company later found success with many cult low-budget horror-comedy movies. Since the 1990s onward, Troma has specialized in distributing independent films.



1st Logo (1974-1981)

Logo: We see a city skyline at dusk. The words:

MICHAEL HERZ

AND LLOYD KAUFMAN PRESENT
A

TROMA TEAM RELEASE

are shown on the screen, in the same font for the credits for All in the Family.

Technique: Just the fading.

Music/Sounds: Environment sounds. Sometimes, it's silent.

Availability: Extremely rare. Seen on older copies of earlier Troma films such as Bloodsucking Freaks.


2nd Logo (1981- )


Logo: We see a city skyline in red with searchlights moving. The words:

Lloyd Kaufman

and Michael Herz

present

shown in yellow, zoom in. The text zooms out, and the words "A Troma Team Release" (also shown in yellow) zoom in.

Variants:

  • A version exists where the text is in a different font and is aligned differently. A still variation also exists where it merely shows the city skyline with moving searchlights and the text "TROMA" beneath it. The "O" is replaced with a sunburst.
  • On The Toxic Avenger, the "A TROMA TEAM RELEASE" notice flies in, in-credit, against a set of buildings similar to the skyline.
  • On the company's recent films (which can be seen on YouTube), the logo is remade in Flash. Here, the text is now in Times New Roman and the searchlights animate less wildly.

Technique: The searchlights, the zoom-in and zoom-out effects.

Music/Sounds: A synthesized theme with strings and piano chords.

Availability: Rare. Seen on many Troma films, such as The Toxic Avenger, Class of Nuke 'em High and Cannibal!: The Musical. The Flash version can be seen on their films on YouTube.

3rd Logo (1991-1993)

Logo: On a blue background we see a gold sketch of Midtown Manhattan with a filmstrip in the back. "TROMA, INC." is below in silver. The entire logo shines.

Technique: Just the shining.

Music/Sounds: An electric guitar note.

Availability: Seen on The Toxic Crusaders.

4th Logo (Home Video Version) (1999?-2000s)

Logo: We see a city skyline plastered on an animated, cloudy blue sky background, with the music from the 2nd logo playing on. Then, the sky fades to red as searchlights appear and a whistling noise is heard as an UFO crashes into the Empire State Building and explodes. From it comes a logo formed by a yellow oval (with a whirl-lke pattern), and the word TROMA with the face of Toxie, the Toxic Avenger inside the O (Toxie's name and the copyright symbol feature underneath). "movies of the future" [sic] can be read above the logo, while "ENTERTAINMENT INC." is below. The logo spins out and apparently crashes on the screen, causing Toxie to get propelled out the logo and crash onto the screen as his eyes pop up (he seemingly screams in protest of this explosive situation). He gets back into the logo and then the background explodes, causing the logo to shatter to pieces. As the explosion clears out, the skyline morphs into the Troma logo on a black screen.

Technique: Intentionally bad effects, likely made on a video editor, such as Final Cut Pro.

Music/Sounds: The music from the 2nd logo, which is then interrupted by a metal guitar tune (the intro part from "Ten Ton Hammer" by Machine Head). Proceeding is the whoosh and "boom" of the UFO, an alarm whooping and an ascending sci-fi whoosh. When Toxie is zooming-in, a weird roaring scream is heard, probably from him. An old fashioned-sounding explosion is heard for the remainder.

Availability: Rare. Found on Troma films on VHS and DVD.

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