UCV Televisión (1957-2018)

Background

UCV Televisión was a Chilean free-to-air television channel owned by the Pontifical Catholic University of Valparaíso. It is notably the first TV network in the country, starting its experimental broadcasts on October 5, 1957, with its official broadcasts starting on August 27, 1959. Initially, it was exclusive to Valparaíso and Viña del Mar (the latter being the network's home city), broadcasting on channel 8, but on February 22, 1969, it moved to channel 4, and in 1971, the network's first repeater was installed in La Serena through channel 8, followed by a repeater in Santiago de Chile (the country's capital) through channel 5.

In December 2016, due to economic issues, UCV Televisión sold 90% of its channel to Media 23 SpA, known for distributing signals for Disney channels in Chile, whereas the remaining 10% was kept by the PUCV through its PUCV Multimedios SpA subsidiary. On November 21, 2018, the channel was replaced by TV+ and was therefore 100% privatized, although its third multiplex signal kept the UCV 3 branding, until July 2020, when it was rebranded to simply UCV Televisión.

1st Logo (1957-1959)

Visuals: A white rectangle box with two classic architectural pillars in the left and right sides. Within the box is "UCV-TV", the abbreviation for the channel's name, below "CANAL VIII" (Channel 8, in reference to the channel's then-frequency), and above "VALPARAÍSO".

Technique: A still, printed image.

Audio:: A triumphant song plays in the background, alongside an echoed male voice-over. The phrases said are the following:

Sign-on: "Hoy se enciende la pantalla del televisor. Reunámonos en torno al... en torno al esfuerzo de una universidad, por cooperar en la noble tarea de difundir la cultura."
- "Today, the TV screen turns on. We reunite in light of... in light of a university's effort, for co-operating in the noble task of diffusing culture."
Sign-off: "Al llegar el término de otra de nuestras transmisiones, esperamos haberles procurado de nuestro entero agrado. Andrés Moreno, en nombre de la estación de televisión educacional de la Universidad Católica de Valparaíso, les desea muy buenas noches."
- "By reaching the end of another one of our broadcasts, we hope you have procured of our entire liking. Andrés Moreno, in name of the educational television station of the Catholic University of Valparaíso, wishes you very good nights."

Availability: So far, this was only used as a sign-on and sign-off bumper. The captures above were taken from a 50th anniversary documentary aired by the network in 2007.

2nd Logo (1966-1969)

Visuals: A white TV screen which underneath has a camera and text that read "CANAL TV 8" (TV CHANNEL 8) and "UNIVERSIDAD CATÓLICA DE VALPARAÍSO CHILE" (CATHOLIC UNIVERSITY OF VALPARAÍSO, CHILE).

Technique: A still, printed image.

Audio: None.

Availability: Most likely used as either an ident or as a production logo.

3rd Logo (1980-1991)

Visuals:

Generic ident: A series of crawling shapes form the initials "UCV" in a TV screen, followed by a laser that forms a circle inside the C, ending with "TELEVISIÓN" fading in below the logo.
Panorama ident: A panorama of what appears to be Viña del Mar (UCV Televisión's home city) is shown, followed by a fade to a black screen with the logo zooming in.
Advertising ident: The logo of the Pontifical Catholic University of Valparaíso is first seen, fading to a panorama similar to the previous ident, followed by once again, a fade to a black screen with the logo zooming in.

Variants: A variant of the "generic ident" exists, which essentially loops due to the longer audio.

Technique: Scanimate.

Audio: A triumphant song is used, followed by a voice-over (with the "advertising ident" using a different voice):

Generic ident: "UCV Televisión"
Panorama ident: "En el rescate de nuestros valores culturales, UCV Televisión"
- "In the rescue of our cultural values, UCV Televisión"
Advertising ident: "Desde la quinta región. Identificación cultural de Chile, UCV Televisión"
- "From the fifth region. Cultural identification of Chile, UCV Televisión"

Audio Variants: In the aforementioned variant of the "generic ident", a extended and a different-keyed variant of the same triumphant song is used, as well as a longer voice-over:

"UCV Televisión. Ojos y oídos de la cultura. Esta es la primera red chilena universitaria de televisión."
- "UCV Televisión. Eyes and ears of the culture. This is the first universitarian Chilean television network."

4th Logo (1991-1995)

Visuals: The channel's logo is seen flying in the following environments:

A sunset in a mountain. Also shown is footage of what appears to be a seagull.
A sunset near the sea.
Underwater.
A sunset in the sea. Also shown is once again, footage of what appears to be a seagull.

Technique: Live-action and early CGI.

Audio: A series of seashore sounds, alongside a piano jingle.

5th Logo (1996-1998)

Visuals: A globe of Earth is rotating, with the letters U and C going out. These aforementioned letters later come back, with the latter having the Earth inside of it, and the letter V, which resembles a checkmark. gets drawn, ending with letters moving to form "TELEVISION".

Variants: A primetime variant exists, which added text saying "HORA PRIME" (PRIME HOUR) fading in and out.

Technique: CGI.

Audio: A string is playing in the background, followed by an 8-note chord.

6th Logo (1998-1999)

Visuals: A green background with a black cross is shown, alongside the channel's logo, which is the same as in the previous logo. At the same time, blue circles are shown moving, as well as producing outlines that zoom in.

Technique: Digital animation.

Audio: A guitar jingle with drums, ending with what appear to be xylophones.

7th Logo (2003-2006)

Visuals:

Smiling ident: In a white background, a screen with various clips from programs aired on the channel is shown below the text that reads "descubre" (discover). Also featured is a smiling woman, as well as the channel logo, consisting of a blue 2x2 square with white text reading out "UCV", moving in 3D. Underneath is a white background with a blue space.
Music ident: Shown are white and blue backgrounds, each having someone either playing an instrument, or doing some poses. After that, four squares zoom out to form the same channel logo as the "smiling ident", as well as text that most likely read "un nuevo mundo" (a new world).

Technique: Live-action and CGI.

Audio:

Smiling ident: A 6-note chord, followed by an arpeggio slowly fading away.
Music ident: A dramatic song with a few blowing instruments.

8th Logo (2006-2010)

Visuals: First shown are some patterns in a yellow background, a few of which having the channel's logo, which is a yellow circle having black text saying "UCV" (with the C stylized as a dot with sideways parentheses above and below). Finally, a yellow circle in a black background says "lo pequeño es hermoso" (the little is beautiful), transitioning to the aforementioned channel logo.

Variants: A 50th anniversary variant exists. There, the channel's logo is instead a black circle with white text, with some yellow circles falling beforehand, located in a white background.

Technique: Digital animation.

Audio: A pop-style jingle plays, alongside a voice-over that says "junto a ti, UCV Televisión." (alongside you, UCV Televisión).

Audio Variants: A variant exists with the voice-over being done by another narrator. In the 50th anniversary variant, the voice-over says "UCV Televisión: 50 años de la televisión chilena" (UCV Televisión 50 years of Chilean television).

9th Logo (2010-2013)

Visuals: A 3D version of the same logo as before is seen rotating in a gray background with yellow lights, alongside some 2D split-second shots showcasing the aforementioned logo. Then the logo zooms out, then zooms back in at different angles. concluding with the logo rotating and zooming out back to normal.

Technique: CGI.

Audio: An abstract jingle. At the end, a voice-over is heard saying "UCV Televisión, junto a ti" (UCV Televisión, alongside you).

10th Logo (Late 2013-2018)

Visuals: The channel's logo, depicting a yellow triangle with black text reading "UCV", is seen rotating at varying sizes and angles in a black background, concluding with the same logo zoomed out and at a normal angle.

Technique: CGI.

Audio: An abstract jingle.

11th Logo (February-November 2018)

Visuals: For a split second, red, yellow and blue squares fade in. After that, a white variant of the same channel logo as before (albeit with "TV" below "UCV") is seen with transparent text, only for a version with black text to zoom out at the same size, also revealing Instagram, Twitter (now X) and Facebook links.

Technique: Digital animation.

Audio: A short series of high-pitched beeps are played, followed by a whoosh sound, concluding with a smashing sound.

UCV Televisión (1957-2018)

TV+ (de facto)
UCV Televisión (2020-present) (de jure)

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