UCV Televisión (1957-2018)

From the Audiovisual Identity Database, the motion graphics museum

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Background

UCV Televisión was a Chilean free-to-air television channel owned by the Pontifical Catholic University of Valparaíso. It is notably the first TV network in the country, starting its experimental broadcasts on October 5, 1957, with its official broadcasts starting on August 27, 1959. Initially, it was exclusive to Valparaíso and Viña del Mar (the latter being the network's home city), broadcasting on channel 8, but on February 22, 1969, it moved to channel 4, and in 1971, the network's first repeater was installed in La Serena through channel 8, followed by a repeater in Santiago de Chile (the country's capital) through channel 5.

In December 2016, due to economic issues, UCV Televisión sold 90% of its channel to Media 23 SpA, known for distributing signals for Disney channels in Chile, whereas the remaining 10% was kept by the PUCV through its PUCV Multimedios SpA subsidiary. On November 21, 2018, the channel was replaced by TV+ and was therefore 100% privatized, although its third multiplex signal kept the UCV 3 branding, until July 2020, when it was rebranded to simply UCV Televisión.

1st Logo (1957-1959)

Visuals: A white rectangle box with two classic architectural pillars in the left and right sides. Within the box is "UCV-TV", the abbreviation for the channel's name, below "CANAL VIII" (Channel 8, in reference to the channel's then-frequency), and above "VALPARAÍSO".

Variants:

Technique: None

Audio:: A triumphant song plays in the background, alongside an echoed male voice-over. The phrases said are the following:

  • Sign-on: "Hoy se encienda la pantalla del televisor. Reunámonos en torno al... en torno al esfuerzo de una universidad, por cooperar en la noble tarea de difundir la cultura."
    • "Today, the TV screen turns on. We reunite in light of... in light of a university's effort, for co-operating in the noble task of diffusing culture."
  • Sign-off: "Al llegar el término de otra de nuestras transmisiones, esperamos haberles procurado de nuestro entero agrado. Andrés Moreno, en nombre de la estación de televisión educacional de la Universidad Católica de Valparaíso, les desea muy buenas noches."
    • "By reaching the end of another one of our broadcasts, we hope you have procured of our entire liking. Andrés Moreno, in name of the educational television station of the Catholic University of Valparaíso, wishes you very good nights."

Availability: So far, this was only used as a sign-on and sign-off bumper. The captures above were taken from a 50th anniversary documentary aired by the network in 2007.

Legacy:

1st Logo (1957-1959)

Visuals: A white rectangle box with two classic architectural pillars in the left and right sides. Within the box is "UCV-TV", the abbreviation for the channel's name, below "CANAL VIII" (Channel 8, in reference to the channel's then-frequency), and above "VALPARAÍSO".

Variants:

Technique: None

Audio:

Availability: So far, this was only used as a sign-on and sign-off bumper. The captures above were taken from a 50th anniversary documentary aired by the network in 2007.

Legacy:

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