Unexpected Development

From the Audiovisual Identity Database, the motion graphics museum

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1st Logo (1993-1995)

Treasure (1993)Logo: The bluish-silver text "TREASURE" (in a very futuristic font) zooms out bit-by-bit at the bottom of the screen, before easing down a bit. Then, a purple box is seen above the text, spinning around before opening up and splitting into pieces--the lid and bottom sides become shiny purple shards, as the inside of the box becomes two golden pieces.

Variants: On Gunstar Heroes, the animation of the text doesn't happen, causing it to appear after the box logo forms. On Dynamite Headdy, there's no animation or delayed appearance of the wordmark. It is seen below the box's animation. However, on the prototype of the game, the text appears row by row, with trails that disappear when the text is completed. Later games have it still.

FX/SFX: The box spinning, opening and splitting into pieces. Pretty decent animation for the time, especially the box which appears to be made with CGI.

Music/Sounds: None.

Availability: Rare. Aside from the other games, the normal version is seen on McDonald's Treasure Land Adventure for the Genesis. The still version can be seen on Yuu Yuu Hakusho: Makyo Toitsusen and Light Crusader, also for the Genesis/Mega Drive.

Editor's Note: None.


2nd Logo (1995-2000)

Treasure (1997)Treasure (Alien Soldier Variant)Treasure (1999, Bangai-O Variant, N64)Treasure (1999, Bangai-O Variant, Dreamcast)Treasure (2000) Logo: Just a plain version of the Treasure box logo from before.

Variants: The first game, Alien Soldier for the Genesis, has the logo on the center of the red nebula background. There's also a blue outline on the text. On the N64 version of Bangai-O, the logo is shown on a white background and there's a drawn alien attacking it with a laser gun. In the Dreamcast version, there's two instead of just one. On Silpheed for the PS2, "IN ASSOCIATION WITH" is seen above the logo, and there's a bold white outline on the box. FX/SFX: None.

Music/Sounds: None.

Availability: Rare. Normal version is found on Mischief Makers for the N64 and Rakugaki Showtime for the PS1, preceded by Enix logos.

Editor's Note: None.


3rd Logo (1997-1998)


Logo: On a black background, two lights, one blue and one red, move via spirals to the center of the screen, leaving white trails, and collide, causing a yellow light to appear. The same two lights emerge from it, and move away, again, via spirals. Those two lights form two circles. A vertical line draws in on the circle inside of the other circle, then starts drawing the outline of the box logo from the previous two logos. The colors of it appear flashing. The black background and drawn circles then "shrink" to the center and disappear. The logo zooms out as the letters of "TREASURE" come out from all directions and place below it, leaving blue air when they stop.

Variants: On the PSX version of Silhouette Mirage, the logo's animation appears with a flip transition. Then "AN ORIGINAL GAME BY" in a blocky font appears above the logo once it's complete. The logo then flips into the following ESP logo. On Radiant Silvergun, the logo is seen still.

FX/SFX: A mix of 2D and CGI effects.

Music/Sounds: A synth string and bell theme, with a female announcer saying "Presented by Treasure".

Availability: Extremely rare. The normal logo is seen only on the Sega Saturn version of Silhouette Mirage.

Editor's Note: None.


4th Logo (2000-2008?)

Treasure (2008)Treasure (2005)Treasure (2002) Logo: We see the Treasure logo in the same font from the previous logos, in a fiery-like gradient. "VIDEO GAMES" can be shown below a red line.

Variants: On Gunstar Super Heroes for the GBA, the fiery gradient animates and there's "CREATED by" above the logo. On the Dreamcast version of Ikaruga, the logo is small, with the green glowing text "Project RS-2" seen below.

FX/SFX: The fiery gradient moving from left to right for the animated version.

Music/Sounds: The game's beginning theme for the animated version, none for the still variant.

Availability: Uncommon. The original logo can be found on Tsumi no Batsu for the N64 (the first game that used this logo), Astro Boy: Omega Factor for the Game Boy Advance, and Bangai-O Spirits for the NDS. This may or may not appear on their newer games.

Editor's Note: None.

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