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==Tums== |
==Tums== |
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'''COUNTRY:''' [[File:Flag of the United States.svg|25px]] '''United States'''<br>'''Type of company:''' Medicine product |
'''COUNTRY:''' [[File:Flag of the United States.svg|25px]] '''United States'''<br>'''Type of company:''' Medicine product |
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Revision as of 04:25, 23 December 2023
Tums
COUNTRY: 
United States
Type of company: Medicine product
Background
Tums is an antacid product manufactured by Haleon in St. Louis, MO.
Tag (1981-1990s)
Visuals: On a black background, the packaging for Tums is shown at the center. There are four close-up cuts that gradually increase to the beat, before the screen cuts to the spokesperson of the commercial holding the same product and smiling at the camera.
Variants:
- Sometimes, like on a 1986 commercial, the last shot is another close-up of the product instead of the spokesperson.
- On commercials aired in Canada, the text "Beecham Canada Inc." appears near the bottom-right corner.
Technique: Stop-motion, with the final shot usually being live-action.
Audio: A dramatic 5-note piano theme with a group of men repeatedly singing "Tums" and "Tum" to the beat, in the style of the Dragnet theme. The last note has a timpani roll.
Availability: Seen at the end of their 1980s commercials, which often have spokespersons endorsing the product.
