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Latest revision as of 02:05, 16 February 2024
FISA
COUNTRY: 
Venezuela
STATUS: PARTIAL
Type of company: Personal care products manufacturer
Background
FISA is a Venezuelan manufacturer of personal care products founded in 1955. Their products line includes the Every Night hair gel and the Drene shampoos and conditioners.
Tag (2000s-2010s)
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Visuals: On a black or white background, a vertical, rounded rectangle containing a linear drawing of a person having its arms stretched to the right, rotates in zooming out while the letters of "FISA", in the same material, appear one-by-one. Below the name, the texts "Expertos en cuidado personal" and "Desde 1955" are shown in white. The RIF code of the company is shown aligned vertically near the top-left of the screen.
Variants:
- Early commercials featuring this tag had a black background with the logo and name in silver.
- Since 2011, the colors have been inverted, with the background now in white and the logo and text in glossy black.
Technique: CGI.
Audio:
- The ending of the commercial, with an announcer saying "De FISA".
- Early commercials feature a metallic whooshing sound along with the announcer.
Availability: Seen at the end of their commercials for the Every Night and Drene lines of products.
Tums
COUNTRY: 
United States
STATUS: PARTIAL
Type of company: Medicine product
Background
Tums is an antacid product manufactured by Haleon in St. Louis, MO.
Tag (1981-1990s)
Visuals: On a black background, the packaging for Tums is shown at the center. There are four close-up cuts that gradually increase to the beat, before the screen cuts to the spokesperson of the commercial holding the same product and smiling at the camera.
Variants:
- Sometimes, like on a 1986 commercial, the last shot is another close-up of the product instead of the spokesperson.
- On commercials aired in Canada, the text "Beecham Canada Inc." appears near the bottom-right corner.
Technique: Stop-motion, with the final shot usually being live-action.
Audio: A dramatic 5-note piano theme with a group of men repeatedly singing "Tums" and "Tum" to the beat, in the style of the Dragnet theme. The last note has a timpani roll.
Availability: Seen at the end of their 1980s commercials, which often have spokespersons endorsing the product.
