User:2K-tan/sandbox/commercials

Tums

COUNTRY: United States
Type of company: Medicine product

Background

Tums is an antacid product manufactured by Haleon in St. Louis, MO.

Tag (1981-1990s)

Visuals: On a black background, the packaging for Tums is shown at the center. There are four close-up cuts that gradually increase to the beat, before the screen cuts to the spokesperson of the commercial holding the same product and smiling at the camera.

Variants:

• Sometimes, like on a 1986 commercial, the last shot is another close-up of the product instead of the spokesperson.
• On commercials aired in Canada, the text "Beecham Canada Inc." appears near the bottom-right corner.

Technique: Stop-motion, with the final shot usually being live-action.

Audio: A dramatic 5-note piano theme with a group of men repeatedly singing "Tums" and "Tum" to the beat, in the style of the Dragnet theme. The last note has a timpani roll.

Availability: Seen at the end of their 1980s commercials, which often have spokespersons endorsing the product.