Vue Cinemas

Background

Vue Entertainment (otherwise known as Vue Cinemas, and stylised as vue), formerly SBC International Cinemas, is a cinema company operating in the United Kingdom and Republic of Ireland. The company was formed in May 2003 by the acquisition of Warner Village Cinemas by SBC and the subsequent rebranding of the business as Vue. As of 2019 the company has 91 cinemas in the UK, making it the third largest cinema chain in the country, with 869 screens. The company's flagship site is Vue West End, the former Warner Village cinema in Leicester Square.

1st Logo (Enjoy the Vue) (2004-2010s)

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Logo: Before the camera rises to see a rectangle, we first see a metropolis from above. The rectangle then reappears, but this time, two people and a canyon are visible. Then, with four persons on the same rectangle but back in the city and several lights zipping by, the scene is cut (vehicles). The camera then pans to the street and rectangle before cutting to the same rectangle over what appears to be an ocean but really contains four separate people. Before the scene cuts to space and we see the same two individuals on the rectangle, but the camera is sitting on its side, the woman moves closer to the man. Then, as we cut to the same 4 individuals from the top of the water, this time in the sky with the rectangle still there, the camera pans out to make the rectangle more visible. The camera pans forward as the woman approaches the man, then freezes as she sits down to reveal the text "enjoy the vue," which is in white with "enjoy the" and "vue" in a flaming red-orange colour with curtains and smoke. In the top right corner, the URL (www.myvue.com) then gradually appears.

Variant: There is a prototype version. This trailer's ending contains the website address 52post.com.

Technique: Live-action.

Music/Sounds: A warped sound precedes the introduction of the violin, followed by a rock song with drums, guitars, and synthesisers, before it becomes more tranquil with a piano composition.

Availability: No longer current.

2nd Logo (The Future of Cinema) (2010s-2015)

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Logo: We start with four lights turning on and getting brighter whilst rotating before it explodes into various light patterns. The text "A VUENIQUE EXPERIENCE" is formed in the center and zooms in, leaving a trail behind it as "BREATHT4KINGVUE" zooms in with a smaller "The Sony Digital Cinema 4K Experience" below. The main text zooms in, whilst the other text rotates and stacks themselves before zooming in (4K zooming in the quickest). "VUEPROFOUNDSOUND" is formed onto the screen (with four curves around the first D, all of them emitting "signals") with more smaller text "PROFESSIONALLY DESIGNED IMMERSIVE AUDIO QUALITY" below. As the main text zooms in, the smaller text, once again stacks itself and zooms in as multiple red-orange stacked squares zoom in with five rectangles in descending order (all with the letters of SUPER carved in them) and the Vue logo next to it in front of the squares. Below is smaller text "STEPPED SEATING PERFECT VIEW|BIGGER SCREENS". Said logo at the front turns and zooms in as the squares in the background form an abstract staircase shape before becoming 3D and turning, revealing a large screen producingmore light patterns. The Vue logo zooms in from the screen with "THE FUTURE OF CINEMA" below before the logo's "shadows" zoom in.

Technique: All CGI.

Music/Sounds: An electronic humming sound along with lasers, lightning, robotic noises and whooshes with an orchestra piece playing in the background. Towards the end is a loud, robotic hum followed by a calmer hum sound and a coin dropping.

Availability: No longer current.

3rd Logo (Big Screen Entertainment) (2015-2020)

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Logo: We see water droplets forming what is supposed to be an ocean. The ocean then forms a cascade that looks like a water tap, and then we zoom again to the droplets. The droplets then zoom, and they get paralyzed, with the color of the droplets changing into gold. Over 3 seconds, a text saying "GET READY" morphs unto them. The water droplets then return to their original blue color. Then, the droplets became glue and paperboard at the same time, supposing that is a broken seat, when we see 3 pannings of it, one at the middle, one at the near bottom, and one at the bottom. Over it, 2 red yarns unite the broken seat, and when they're done, the text "TAKE YOUR SEAT" morphs in the seat background. The seat then fades into a blue background, with a giant water circle dropping into the ocean, making many circles turn to the right to form a horn, and then the text "EXPERIENCE DOLBY AUDIO" morphs into it. Once it's morphed, the horn engages two digital explosions, and into a radar-esque style, the sound horn's sounds spin, as the camera is unfolding it. And then the horn zooms out to see a black background with joints of circles forming eight circumferences. Over two seconds, the text "DISCOVER SONY 4K" appears, with a camera opening with a bright, orange circle. The circle opens rainbows in its shadows, And then we zoom to it, taking some silver particles, circles, lines, and shapes onto it. Many lines and comets, which resemble the camera's area, zoom in intensely onto the viewer, and it goes more and more intense, as the camera can't hold much pressure, and in its ultimate form, it brights are so seen that we are cutting into a white background. (a la 2001: Space Odyssey) The white background implodes with orange smoke upon it, and over 3 seconds, the text "vue", formed by many curtains and smoke, appears in a black background, thereupon the text "BIG SCREEN ENTERTAINMENT" would appear at the bottom of the text. Everything then cuts to black.

Technique: A combination of CGI and live-action.

Music/Sounds: The sounds are really complicated to the logo, and it's too difficult to explain in detail. The most important sounds in the logo are at the end, the sound horn makes 2 explosions, and then other sounds accompanied when it rotates. The music is a one-note bombastic, digitally and synth-like emphasized fanfare.

Availability: No longer current.

Legacy: Although the visuals are some of the best of the decade, the logo is trying too hard on your eyes and ears, and the fact that this lasts 1 minute and 41 seconds (1 second longer than Hendring Limited) only make it worse, but at least, unlike other logos of this kind, it has a reason to be the way it is.

4th Logo (This is Not a Cinema) (2017-)

Logo: On a black background, the words "This is not a cinema" appear one at a time, with the last word fading out. The words "This is" then appear the same way. We then cut to a montage of various scenes which are bookended by surreal environments:

• A rally car driving on a dirt track (subtitled "A race track")
• An opera performance (subtitled "A legendary opera house")
• A big music festival (subtitled "The festival of all festivals")

On the last one, water droplets fly into the camera when "This is not a cinema" appears. A green abstract environment appears on screen while "This is" appears one at a time. We then cut to:

• A ballet performance (subtitled "Life in the front row")
• A man in the back seat of a car (subtitled "A season finale")
• A stage production of War Horse with an animatronic horse prop (subtitled "Live from Broadway")

We then rapidly zoom out of the surreal landscape when "This is" appears one at a time. We then cut to:

• A man on a piano while sparks fly over him (subtitled "Passion")
• A dancer leaping in the air (subtitled "Spirit)
• A large crowd cheering (subtitled "Energy")
• A man on stage with a sorrowful face (subtitled "Pain")
• A boxer punching another in slow motion (subtitled "And glory")

We fade into a starry landscape with a wormhole that resembles an eye when "This is not a cinema" appears one at a time. A beam of light circles the screen when "Big screen sports" appears, with "sports" rapidly changing to "opera", "music", "theatre", "dance", "TV", "comedy", "gaming", "innovation", "knowledge" and finally "entertainment". The beams of light then form the Vue logo, with orange waves inside of it.

Technique: Alternates between live-action and CGI throughout.

Music/Sounds: TBA.

Availability: Currently in use. Played before every film, at every Vue Cinemas in the UK and Ireland.

5th Logo (Get Lost in Great Stories) (2020-)

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Jurassic World: Dominion variant

Logo: A woman walks down an empty street with a smartphone in her hands. We then pan past a car with another woman with a smartphone in the back seat, to a crowd of people all holding smartphones. We then head to an outdoor cafe with several people on their smartphones, texting and taking photos of various things, from dogs to coffee. A waiter delivers a sandwich to a man as he takes a photo of it and throws a napkin at the camera. We then transition to a film set as we approach a caravan with "A113" on the side. In front of it is a man doing parkour with a selfie stick. When we enter the caravan, we see Ridley Scott holing a smartphone with an image of a dog on it. Behind him are rows of monitors, which the camera zooms into. On the monitor we see John Boyega preparing for filming on a green screen. He gets his face sprayed and a clapperboard comes into view. Once the crew and clapperboard come out of view, a destroyed cityscape appears behind him, and he screams and runs away. The camera changes to show that he is running away from falling debris. We then zoom out of a TV showing the movie into a living room, with a person sitting on a chair with a dog, two children watching the movie on a laptop while it is buffering, an elderly woman eating toast and watching her smartphone and a father in the kitchen watching a smartphone while eating pizza. When he opens the door, his daughter comes in and their smartphones start to be overlaid with notifications on top. As he goes out of the door, we see a crowd of people all with notifications on their smartphones. As we pan upward, the notifications overwhelm the screen until we zoom out of a smartphone-shaped hole into a black screen. For a few seconds, the screen remains black until an orange light comes on screen. The light grows in size, revealing it to be a galaxy-like mist. We then cut to people in a cinema with the orange light reflecting on them, with a woman smiling. On a black screen, the words "Get lost in great stories" appear, which then become "Get lost in the ultimate seat", with "seat" transitioning into "screen" and "sound". Orange lights surround the text, rotating it into the Vue logo. The logo then slowly zooms out and disappears in a puff of mist.

Variants:

• The online variants lack the narrator's "no talking or phones" warning at the end and the logo quickly zooms out into a puff of mist.
• Around the release of Jurassic World: Dominion, a slightly modified variant appeared where the movie's dinosaurs are in the background of some scenes and the film's logo appears after the Vue logo has disappeared, ending with a Tyrannosaurus rex bursting out of it.

Technique: A combination of live action and CGI.

Music/Sounds: TBA.

Availability: Same as the previous logo.