Hendring Limited

Background

Hendring Limited was incorporated on 17 April 1984 in London, England and went defunct on 20 August 2008.

Logo (1987-1990)

Visuals: The screen fades to inside a house. There is a table with a bowl of golden objects and a golden award statuette that resembles an Oscar on it. The camera pans to the award, which has "HENDRING" written in gold on it. The screen pans to the statuette's head. The camera then defocuses from the statuette to the curtains and door behind. A thief then appears behind the door. His face is obscured by the curtains and is never seen in the logo. He seemingly looks around to see if anyone has seen him. Then, he opens the door, comes in the house and pushes off the curtains. The screen then fades to his point of view. A fireplace and a chair are seen. The screen fades to another shot. Curtains blowing from the wind, the thief walks next to the table, a TV and a VCR. The latter suddenly turns on. The screen cuts to a closer shot. A square-shaped button with a black pause symbol overlapped by a red play symbol (forming an H) is seen on the VCR. Throughout the logo, the play symbol glows red repeatedly. The screen cuts back to the thief's point of view, and he walks and looks around. He walks past a desk with a lamp, and a painting on the wall is seen. The screen fades to a shot where the curtains are blowing in front of the table with the award and bowl. The screen cuts to a shot where the thief moves the painting, revealing a safe behind it. The screen cuts back to the curtains and table. The table starts rocking from the wind. The screen cuts back to the safe. The thief, who seemingly knows the code, is unlocking it. The screen cuts to a close shot of the bowl on the table. One of the golden objects falls out of it. The screen cuts to the safe. The thief opens the safe door. The screen cuts back to the glowing button. The screen cuts back to the safe. The thief takes out a small box from the safe. He opens it, revealing necklaces inside. The screen cuts back to the curtains and table. The table rocks harder and falls. The screen quickly fades to a slow motion shot of the table falling. The screen cuts to another shot. The award hits the ground and the golden objects scatter everywhere in slow motion. The screen cuts to the thief's point of view. He turns around to see the table has fallen. The screen cuts to a shot where a close-up of the fallen table, award, bowl and golden objects is seen. The curtains are still blowing. The screen cuts back to the thief's point of view. He walks towards the table. The screen cuts back to the glowing button, then to the thief's point of view as he keeps walking, and then back to the glowing button. The screen cuts to a shot of the necklaces from the small box being dropped on the statuette in slow motion. The screen cuts back to the glowing button. The thief presses the button, causing it to stop blinking and just keep glowing. Faded white circles blow out from the button (wide bars were on top and bottom of the screen; the circles erase them), as the screen fades to a black background. There is now the white outline of a pause symbol with the red play symbol on it. At the bottom of the screen the teal blue word "HENDRING" fades in. The pause symbol and word then fade out, leaving the play symbol on the screen. It fades out after a couple of seconds.

Technique: Live-action and 2D animation.

Audio: Synthesized music. The wind blows, safe opening and the one golden object falling are heard. Every time the H button blinks, a weird humming/buzz is heard. For other sounds: humming is heard at the beginning. The pitch gets higher. When the thief appears, a brief, sharp whoosh is heard (and will be often heard throughout the logo) as the music becomes scarier, more "thriller"-like. A ding is heard when the VCR turns on. The pitch is lowered as the thief gets closer to the painting. Weird sound effects are heard when the safe is revealed and when the table falls. A twinkle is heard when the necklaces are revealed, and again when they are dropped on the award. The H button's buzz noise is played longer after the thief presses it and stops as the final logo appears. The pitch gets higher and the music ends.

Availability:

Not much is known about this company.
However, it was discovered on a VHS release of the Alice Cooper Halloween 1986 concert The Nightmare Returns.
It may also be preserved on other VHS releases, such as The Old Man of the Mountains Vol 1., and various old horror movies.
This logo is also seen on the 1989 UK VHS release of Thin Lizzy: Live And Dangerous.

Legacy: This logo is notable for its concept, as well as its long length, with its total runtime clocking in at approximately one minute and forty seconds.