Warner Alliance Home Video

Background

Warner Alliance was a religious music division owned by Warner Music Group, which operated until 1998, when Warner purchased Word Entertainment.

Logo (Mid 1990s-1998)

Visuals: A countdown from 7 to 3 occurs on a background that changes rapidly. In order, the background changes to:

A compass on flowers.
A sunflower on denim jeans.
A baseball on what appears to be a clock.
A seashell on a plastic cloth background of stylized "WA"s.
A pinecone on some cloth.
A clock on the Creation of Adam painting by Italian artist Michelangelo.
A plate on either wood or an abstract brown painting.
A tennis ball on blue silk.
A coin on quilt.
A film reel on water.
A power socket on a decorative blanket.
A peppermint on wheat.
The top of a soda can on a blue background of more of the "WA" design.
A cut lemon on an abstract background.
Earth on fur.
A pink flower on a green background of wire.
The WB shield on a repeated series of a woman's face.
A stop sign on a river.
The back of a buffalo quarter on the same seashell background.
Finally, a clock on another painting.

After this happens, the camera cuts to a black screen, where the text "W A R N E R A L L I A N C E" is seen sandwiched between two thin white lines. Above it is the stylized "WA", now in crimson, which zooms in slightly. Then, the stenciled text "H O M E V I D E O" spins in underneath.

Technique: CGI.

Audio: A male chorus singing "Moving closer to the middle of the frame!" When they reach the word "frame", a low synth sound, along with the chimes of church bells, are heard. This is taken from the song "Cash Cow" by Steve Taylor.

Audio Variant: On rare occasions, a jazz tune would play instead.

Availability: Seen on some Christian tapes from the company, including the VHS release of The Bible Collection: Jacob.

Legacy: This logo has gained notoriety for its rather unsettling atmosphere, which was once claimed to be unfit for a Christian home video company.