Warner Home Video (Now Available Attraction Bumpers)

From the Audiovisual Identity Database, the motion graphics museum




North American Bumpers

1st Bumper (2000)

Note: The bumper takes place during a clip of Scooby-Doo on Zombie Island.

Visuals: The sequence starts with a black background, which waits for about a second. Suddenly there is a very bright lightning flash, revealing what appears to be a tall and empty hall of a supposedly haunted castle, with some wooden doors closed in the distance. We start to fly with the camera very fast towards the wooden doors only to be cut off by another very bright lightning flash, revealing a closer look at the wooden doors. We slowly pan with the camera a little more towards the wooden doors, followed by us getting cut off by a third very bright flash of lightning. The very bright lightning flash reveals the wooden doors very close to the camera, with two green hands of a scary monster tearing the wooden doors off. The camera soon switches to the monster's point of view. Within the green room from which the monster tore the wooden doors, the Mystery Incorporated (Inc. for short) gang is seen screaming and running off to the left and right of the screen. The order they do so and the direction they are running are in this list:

  • Fred, Velma, and Daphne. They run to the left.
  • Shaggy and Scooby-Doo. One runs to the left and the other runs to the right.

As soon as Shaggy and Scooby-Doo run off of the screen, the dust takes about a second to clear up, revealing the bumper (the Warner Home Video logo with the text "NOW AVAILABLE FROM" arched in gold above it) superimposed on the wall where the Mystery Incorporated gang was hiding. The monster's shadow is seen behind the bumper as we slowly pan towards it with the camera.

Technique: Traditional animation.

Audio: Typical horror music comprised of ominous horns, accompanied by the sounds of thunder as the lightning flashes, the doors being ripped apart, the howls and growls of the monster, the screams of all five Mystery Inc. members, and cartoon sound effects for when Shaggy and Scooby exit the scene.

Availability: Can be found only on 2000 VHS tapes of Scooby-Doo and the Alien Invaders.



2nd Bumper (1999/2000)

Visuals: The screen fades into a scene from the Merrie Melodies short Bedeviled Rabbit, in which we see the Tasmanian Devil (Taz for short) spinning onto the screen, in the middle of a very strange forest. He then stops spinning and searches the area, looking for something to eat, and immediately takes notice of Bugs Bunny, who we see sitting on a rock reading a book. The camera then changes to Bugs' point of view looking at the pages. The Tasmanian Devil then turns a page of Bugs' book that reveals the bumper as a giant picture in the book that takes up an entire page. The bumper features the Warner Home Video logo superimposed on the standard cloudy sky background, with the text "NOW AVAILABLE FROM" in a stacked gold font with "NOW" on top, "AVAILABLE" in the middle, and "FROM" on the bottom above the Warner Home Video logo. The book is then suddenly eaten and chewed up by the Tasmanian Devil.

Technique: Traditional animation.

Audio: Just the audio of the short, which is accompanied by a triumphant fanfare when the Tasmanian Devil turns the page of Bugs' book, followed by biting sounds when the Tasmanian Devil is seen chewing on Bugs' book.

Availability: Can be found only on a VHS of Scooby-Doo in Arabian Nights.


International Bumpers

United Kingdom

1st Bumper (December 1991-Mid 1992)

Visuals: On a dark blue gradient background with a faded WB shield behind it, there is a coloured CGI WB shield in the top right, continuously rotating left. Below the shield are the words "NOW AVAILABLE TO BUY", or in the case of All Dogs Go To Heaven, "AN IDEAL GIFT FOR EVERYONE", in a white Times font. A 3D VHS cover for the film being advertised is seen on the left of the screen. The bumper then either fades to black, or to the opening shot of the trailer.

Technique: Only the CGI shield rotating.

Audio: The opening audio of the trailer.

Availability: So far, only two tapes are known to contain this; the Christmas Vacation variant appears on the rental edition of Nothing But Trouble, whilst the All Dogs Go To Heaven variant appears on the retail edition of Rover Dangerfield.



2nd Bumper (2000-2005)

Visuals: Same as the Coming Attractions bumper, but the text is replaced by one of the following bumpers:

  • Available to Own Now on Video and DVD
  • Available Now to Buy and Rent on Video and DVD
  • OUT NOW TO BUY OR RENT ON VIDEO OR DVD
  • AVAILABLE NOW ON VIDEO OR DVD (This can be found on the rental version of Spartan)
  • AVAILABLE NOW (This can be found on New York Minute)

Variant: Depending on the bumper, the text font may either be in Arial, Rockwell or Helvetica.

Technique: A still, computerized graphic.

Audio: None.

Availability: Seen on the final United Kingdom videotapes from Warner Home Video, including Friends, Ocean's Eleven, Scooby-Doo 2: Monsters Unleashed, Harry Potter and the Prisoner of Azkaban, Kevin & Perry Go Large, Analyse This, The Perfect Storm, Looney Tunes: Back in Action, and Torque, among others.



Japan

Bumper (1990's)

Visuals: Same as the Coming Attractions bumper.

Technique: Same as the Coming Attractions bumper.

Audio: Same as the Coming Attractions bumper.

Availability: Unknown. [Examples?]


Germany

1st Bumper (1993?-1999?)

Visuals: Same as the Coming Attractions bumper.

Technique: Same as the Coming Attractions bumper.

Audio: Same as the Coming Attractions bumper.

Availability: Unknown. [Examples?]

2nd Bumper (2000-2005?)

Visuals: Same as the Coming Attractions bumper.

Variants:

  • Sometimes, the text is still and reads "Jetzt im Kino" ("Now in Cinemas" in German).
  • Sometimes, the text fades to "Jetzt auf DVD und Video" ("Now on DVD and Video") in early releases or "Jetzt auf DVD" ("Now on DVD") in later releases.

Technique: Same as the Coming Attractions bumper.

Audio: Same as the Coming Attractions bumper.

Availability: Unknown. [Examples?]

Brazil

Bumper (1995?-2001?)

Visuals: Same as the Coming Attractions bumper.

Technique: Same as the Coming Attractions bumper.

Audio: Same as the Coming Attractions bumper.

Availability: Unknown. [Examples?]

Spain

Bumper (1998?-2005?)

Visuals: Same as the Coming Attractions bumper, but the text says "A LA VENTA EN VIDEO" ("ON SALE ON VIDEO" in Spanish).

Variants:

  • A variant found on the VHS release of Quest for Camelot (La espada mágica: En busca de Camelot) features a navy blue background and the words "A LA VENTA EN VIDEO EN EL ULTIMO TRIMESTRE DE 1998" ("ON SALE ON VIDEO IN THE LAST QUARTER OF 1998").
  • A variant found on the VHS release of The King and I (El rey y yo) features a navy blue background and the words "A LA VENTA EN VIDEO EN NAVIDADES DE 1999" ("ON SALE ON VIDEO ON CHRISTMAS 1999").

Technique: Same as the Coming Attractions bumper.

Audio: Same as the Coming Attractions bumper.

Availability: Unknown. [Examples?]

Netherlands

Bumper (Early 2000's)

Visuals: Same as the Coming Attractions bumper, but the text says "Nu te koop op video en DVD" ("Now for sale on video and DVD" in Dutch).

Variant: A French variant that features the text "Maintenant en vente en VHS & DVD" exists.

Technique: Same as the Coming Attractions bumper.

Audio: Same as the Coming Attractions bumper.

Availability: Unknown. [Examples?]

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