WildBrain

Background

WildBrain Ltd. (formerly named DHX Media, Ltd.) is a Canadian media production and brand licensing company based in the city of Vancouver, British Columbia. Formed in 2006 by the merger of Decode Entertainment and Halifax Film Company, the name being an abbreviation of these two. They acquired Studio B Productions in December 2007, and bought WildBrain Entertainment for $8 million in 2010, and on August 20, 2012, DHX Media acquired Cookie Jar Group for $111 million, completing the deal on October 22 of the same year, and folded Cookie Jar on December 25, 2014. This deal made DHX Media became the largest independent owner of children's entertainment content. DHX Media also purchased Ragdoll Worldwide from Ragdoll Limited and BBC Worldwide in 2013. DHX Media didn't use a logo until September 2007. In August 2019, Eric Ellenbogen (former Marvel Entertainment CEO and Classic Media founder) was named the new CEO of DHX Media. On September 23, 2019, DHX Media was renamed WildBrain as part of a reorganization, which included CFO Doug Lamb stepping down and being replaced by Aaron Ames, along with the addition of a new "brand director" position. On March 1, 2022, the company launched its namesake TV channel, replacing Family CHRGD under the same license.

DHX Media

Contents

1st Logo (September 9, 2007)	2nd Logo (October 11, 2010-December 5, 2014, September 7, 2015-October 30, 2019)	3rd Logo (January 18, 2014-March 10, 2020, July 23, 2021)	4th Logo (October 28, 2014-October 25, 2019, February 12-March 19, 2021)

WildBrain

Contents

(December 25, 2019-)

DHX Media

1st Logo (September 9, 2007)

Logo: On a black background, we see the following text:

dhxmedia

Technique: None.

Music/Sounds: None.

Availability: Very rare. It was only seen on Shake Hands with the Devil, which is credited to Halifax Film.

2nd Logo (October 11, 2010-December 5, 2014, September 7, 2015-October 30, 2019)

Logo: On a black background, we see the letters "dhx" in white, surrounded by a thick blue outline. Above the letters is the word "media", set in a Gill Sans font.

Variants:

On every show and movie from 2013 to 2014 (excluding My Little Pony: Equestria Girls), there are blue cartoony clouds under the logo, a registered trademark next to "media", and a byline that reads "DHX MEDIA is a registered trademark of DHX Media Ltd.". For the secondary appearances from 2015-19, the normal version was fully reinstated.
- On the first two seasons of Carmen Sandiego, the clouds are removed in the same black background.
A white background version of the above variant appears on the Canadian sitcom Satisfaction.
A version of the Satisfaction variant without the clouds appears on Pet Peeves and the second season of Super Why!.
- The former has a byline, which is shifted slightly to the left.
There's a black and white version used on the Inspector Gadget DVD Megaset where the logo is stationary and somewhat stretched.
On Doozers, a Jim Henson copyright notice is below the DHX Media byline.
An in-credit version appears on some shows.
On Rastamouse, "media" is gray.
On the pilot episode of Deadtime Stories, the logo is cropped in a white rectangle on a black background with the byline reads "Distributed by DHX Media" under it.
On This Hour Has 22 Minutes, the logo is on a white spotlight background.

Technique: Usually none, depends on the variant.

Music/Sounds: The end theme of the show or none.

Music/Sounds Variants:

On This Hour Has 22 Minutes, the music from the 2007 Halifax Film logo is heard.
On Packages from Planet X, a 3-note rock guitar theme is heard.
On later season 1 episodes of the 2010 version of Pound Puppies (starting with "My Fair Rebound"), the second-half of the Paul & Joe Productions theme plays over it.
On seasons 2-3 of Pound Puppies, the full Paul & Joe Productions theme plays over it.
My Little Pony: The Movie (2017) has the ending theme of the film play over.

Availability: Very common.

You can find this on lots of shows from the company.
The still version is uncommon as of now. It appears at the end of Pound Puppies from "My Fair Rebound" and every episode that follows it.
Also found on My Little Pony: Friendship is Magic episodes from "Lesson Zero" to "Pinkie Apple Pie", some episodes of Rastamouse, the first two seasons of Littlest Pet Shop, and season 4 of Martha Speaks.
The zooming-in version appears on season 2 of How To Be Indie. The blue clouds version also appeared on the first half of the final season of Johnny Test and Season 1 of Sheriff Callie's Wild West.
Despite being phased out in favor of the next two logos in 2014, this was used as a secondary logo on the TV movie Bob's Broken Sleigh, some TV shows, and at the end of My Little Pony: The Movie (2017).

3rd Logo (January 18, 2014-March 10, 2020, July 23, 2021)

Logo: On a white background, the blue letters "d", "h", and "x", as well as the black letters "m", "e", "d", "i", and "a", bounce from different off screen parts. The "i" doesn’t have a dot; instead, the dot rolls onto the screen. The letters in "dhx" turn white as the thick blue outline from before appears. The letters in "media" jump on top of it. The dot of the "i" jumps on top of said letter. All together, it forms the DHX Media logo.

Variants:

On some shows, such as the Inspector Gadget CGI series, a copyright date appears below.
Extended and short versions exist.
On the 2015 reboot of Teletubbies, the logo is still, and appears as an in-credit logo.
On Massive Monster Mayhem, the logo has a transition to the Family logo.

Technique: It's done in actually pretty nice CGI. None for the in-credit variant.

Music/Sounds: A set of bouncing sounds and a chorus of children singing "D-H-X!" over a whimsical piano/banjo ditty.

Music/Sounds Variants:

On the normal variant, the ditty can barely be heard.
On the Romanian version of Dr. Dimensionpants, dubs of Rev & Roll and some dubs of other shows, the chorus of children is absent.
On Make It Pop, the My Little Pony: Friendship is Magic episode "Rarity Investigates" (which also had the regular end theme replaced with a jazzy rendition of the theme), and several other shows, the ending theme of the show is used instead.
On the French-Canadian version of the Inspector Gadget CGI series, a more generic banjo ditty replaces the chorus of children, and on both the English and French versions of the series, an one-note trumpet is heard.
The short version just has the bouncing, the kids (sometimes removed) and the ditty.
A longer version of the theme was used on Little People and the final season of the infamous Bob the Builder reboot. This version has the music is more audible and it has a brass section mixed in. After the chorus of children, the dot jumps on the "i", then we hear a high trumpet note that is held for a bit, as well as a laughter from a comedian, then the music stops and we hear two more laughs.
- A more common shorter version without the laughing exists.
In some rare cases and on the in-credit variant, the logo is silent.
Sometimes, the bouncing sounds are absent.

Availability: Common.

Seen on various DHX shows from 2014 until 2020.
Also seen on DVD releases of said shows.
The in-credit variant can be seen on the 2015 Teletubbies reboot.
This logo began to be phased out in December 2019 in favor for the WildBrain logo described below, and managed to get its way into March 2020. It even made a surprise reappearance in 2021.

Legacy: This logo might annoy some people due to how common it is, but it is a nicely animated logo for the period, and a favourite of those who grew up with it.

4th Logo (October 28, 2014-October 25, 2019, February 12-March 19, 2021)

Logo: On a white background, we see the same DHX outline and text from the previous logo forming the DHX logo, the outline from the left, and the text from the right. After that, the logo very quickly zooms out then back in. Above the logo, the text "media", along with a copyright notice, transitions in from the right, with it is a registered trademark notice.

Variant: On The Zoo, the logo is in-credit.

Technique: Simple computer animation.

Music/Sounds: A reverse cymbal clang and 3 synth notes similar to the NBC chimes, or the end theme of the show.

Availability: Uncommon. This was used as an alternative to and in tandem with the previous logo.

Seen on the 14th season of Degrassi: The Next Generation, Degrassi: Next Class, the 2nd season of Make It Pop, and pretty much all of DHX's live-action productions, replacing the Epitome logo with it.
This logo is surprisingly seen on a US print of Fangbone!.
This logo made a surprise appearance on the 22nd season of This Hour Has 22 Minutes.

WildBrain

(December 25, 2019-)

Logo: On a white background, a turquoise/light blue colored "W" with eyes forms up as the eyes blink. Then the W in the gray "WildBrain" text is seen moving to the left of the "W". Then, the entire thing zooms out to reveal the rest of the logo text. The eyes blink again as the slogan "imagination runs wild" fades below.

Trivia: This logo is inspired by the 2017-2019 logo of the London-based multi-channel network WildBrain (now known as WildBrain Spark, and not to be confused with Canada's WildBrainTV).

Variants:

Sometimes, the "imagination runs wild" text is omitted.
A warp-speed variant exists.
On Blaze and the Monster Machines, WildBrain's Peanuts series and specials and Dorg Van Dango, the logo is sped up.
On Malory Towers and Who Are You, Charlie Brown?, the logo is still and inside a white box on a black background from the latter show’s credits, appearing to the left of the King Bert logo. Also inside within the white box the WildBrain text seems a bit more lighter than usual, while for the cartoonish letter "W" with eyes that blinks twice is likely cyan instead of turquoise in color.
On season 3 of Carmen Sandiego, a still version is used with a black background and white text. Also, "imagination runs wild" is absent in this variant, middle below within both the cartoon charactered letter "W" and "WildBrain".
A white background version of the above variant exists.
Starting with Go, Dog. Go!, the logo is in CGI, with the logo being reflected on the glassy surface below, and "imagination runs wild" is omitted again.
A full-screen variant exists.

Technique: 2D animation.

Music/Sounds: A synth note along with some cartoon blinking sounds as the eyes on the "W" blink and a soft whoosh.

Music/Sounds Variants:

On Letterkenny, the music from the 4th DHX Media logo is used.
On Dorg Van Dango, the music is shortened.
Sometimes, the blinking sounds are absent.
Otherwise, it’s the ending theme of the show or none.
Sometimes, the music from a former subsidiary's logo is used, due to sloppy plastering.
There's an alternate theme that has a magical 4-note theme with different blinking sounds.

Availability: Current and very common.

First seen on season 8 of Letterkenny.
The logo began appearing on later seasons of DHX's ongoing series, including Blaze and the Monster Machines, Carmen Sandiego, Fireman Sam, Polly Pocket (2018), Chip & Potato, The Deep, Slugterra, and the aforementioned Letterkenny.
Used in tandem with the 3rd DHX Media logo until March 2020.
Also seen on the majority of newer WildBrain shows, such as Dorg Van Dango, My Perfect Landing, Malory Towers, Snoopy in Space, The Snoopy Show and the 2021 revival of Johnny Test on Netflix, as well as at the start of Tiny Pop airings of Rev & Roll and will likely appear on more upcoming shows from WildBrain that will begin throughout the future.
Strangely, this logo does not appear on Lucas the Spider, Denis and Me, and Happy House of Frightenstein. For the former, it is most likely due to time compression.
On WildBrain's remastered widescreen prints of Caillou that air on Cartoonito in the US, this logo plasters over the CINAR and Cookie Jar logos.
- The still logo plasters the DHX Media logo on Disney Channel France's broadcast of Carmen Sandiego.
Currently, the alternate music version is attached to the beginning of WildBrain's archive content, such as the 2003 Strawberry Shortcake series and Bob the Builder on the Roku Channel, and Yo Gabba Gabba! and various DIC Entertainment cartoons on Pluto TV. It's also started to plaster older logos at the end as well, as it plasters the WildBrain Entertainment logo on Yo Gabba Gabba! and the DIC/Cookie Jar logo on Gadget Boy, both of which, once again, are on Pluto TV. This variant later appeared on LEGO Friends Heartlake Stories, and the 2022 Netflix series Sonic Prime.

Legacy: The design would be used for the titular TV channel WildBrainTV, except the cartoon charactered "W" is red, similar to the WildBrain Spark logo.

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DHX Media

WildBrain