YoBaby

From the Audiovisual Identity Database, the motion graphics museum


Background

YoBaby is a brand of organic yogurt made by dairy company Stonyfield Farm (also simply called Stonyfield). It is often eaten by babies and toddlers.

Bumper (2006-2007)


Visuals: On a white background, a baby girl sees a tree with a peach growing. She slowly morphs into a toddler, then into a preschooler, as the tree grows. At the end, the girl grabs the peach and the tree disappears. The YoBaby logo is seen at the bottom-left of the screen throughout, later fading in the center.

Technique: A combination of live-action and CGI.

Audio: A stock acoustic/folk tune (as evidenced by its use in a Clifford's Puppy Days promo that aired on the Australian feed of Playhouse Disney from 2008 to 2009) with a little girl saying "PBS Kids is made possible in part by Stonyfield Farm, makers of YoBaby Organic Whole Milk Yogurt for babies and toddlers. Reminds you that the best things, like curiosity, grow naturally."

Availability: It appeared on 2006-2007 airings of It's a Big Big World and Caillou.

Legacy: A favorite among Millennial mothers and those who grew up watching the shows it was used on.

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