Zelex Nig. Ltd.

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (1999-2002)



Visuals: A dark background fades in, having a night sky above and a red cadaver seen through rocky land. While this appears, a set of two stripes, one gray and one red fades in. The red stripe has more of a zig-zag than the gray one. The stripes wave on the top-left, fade out, and the fade in again with a close-up, waving like before and moving around. A glowing yellow star then appears below and moves up, then moves roughly to the right, as the stripes shift back into normal and moves in a circle. The glowing star keeps on moving up. Then the letters of "Zelex" in orange appear from the sides, spin and place themselves in a triangular way. The same set of stripes fades in and moves behind the text with the star. The star then gets into the front of the letters, and the text disappears as the complete "Zelex" in a golden fashion fades in at the top, with a weird rain effect seen on it. The stripes appear from the left, and the star appears on the bottom-right, while a copy of the same wordmark but with pink, white and yellow colors appears on the center, behind everything. The background fades out, a blue sphere appears from the right and the glowing red text "NIG. LTD." appears below the stripes. "72/74 Iweka Road, Onitsha" drops down, and "Tel. 046-412919" rises below the text. The stripes then move to the text, causing it to move back and break, as the star dissapears by moving to the left and everything else fades out. "PRESENTS" then fades in.

Technique: Computer animation.

Audio: A majestic MIDI brass fanfare that ends with a bombastic hit.

Availability: Appears on Zelex's earlier productions. This is harder to find than the next logo, but it was spotted on early-2000s era movies like Never Come Back.

Legacy: The logo is known for the poor, chaotic animation and sheer confusing work done, looking like it was made on Bubsy 3D's engine.

2nd Logo (2003-2010)

Visuals: On a space background that slowly zooms in, it begins to rotate as a light starts to glow and send off a rippling effect to the screen. 2 giant slabs then travel forward from the screen and rotate into position as the background focuses on the yellow orb in the center. The slabs then reveal themselves to be a modified version of the stripes from the previous logo (but its more or less clear that its an abstract "Z") and flips into their configuration as "Zelex Nig. Ltd" rotates into place below the stripes.

Variant: A short version exists, where it fades in just when the text is fully in place.

Technique: CGI.

Audio: Same as the previous logo, but cut off at the beginning and a bit more saturated. Sometimes, the opening theme of the film plays over it.

Availability: Seen on Zelex's later productions like True Vindication and My Woman. The short version appeared on Casandra.

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