Amit Arts

From the Audiovisual Identity Database, the motion graphics museum


Background

Amit Arts was an Indian film production company.

Logo (March 24, 1988-August 4, 1995)

Visuals: Settled on a sunset sky background, the camera zooms out from a white abstract "AA" monogram with an elephant standing on top of it, raising its head, trunk, and a leg. All of them are wrapped in a ring, along with a white arc below with the red text "Amit Arts" in it. The camera zooms out further to reveal a flower surface, as well as four candles, as the smoke starts occurring.

Technique: Camera-controlled animation and live-action.

Audio: A swarmandal glissando, followed by a peaceful vibraphone tune with a man singing and another swarmandal glissando.

Availability: Only seen on Pyar Ka Mandir and Hulchul.

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