Benchmark Pictures

From the Audiovisual Identity Database, the motion graphics museum


Logo (November 25, 2023)

Visuals: The screen zooms into an outlined typewriter typing in "北京标准映像文化传播有限公司". After the text is typed in, the screen zooms into one of the characters, changing the background to black where a film reel with light shining through it is shown rotating clockwise behind a large, blurred circular light. Afterwards, the two objects crossfade into the white text "690" in a hole-less stamp texture and with the former two number interconnected vertically. The text zooms out where it is placed above the following text fading in with a subtle wiggle effect:

标准映像M
BENCHMARK PICTURES

Technique: 2D computer animation.

Audio: A film projector's clicking is heard gradually becoming faster throughout the logo sequence. At the beginning, there are a few typewriter sounds, followed by two dramatic whooshes.

Availability: The logo can be seen on Across The Furious Sea.

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