Best Friend Forever

From the Audiovisual Identity Database, the motion graphics museum

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Background

Best Friend Forever is a Brussels based film sales agency founded in May 2019. Their slate mainly includes internationally released arthouse films.

1st Logo (September 17, 2020)

Visuals: "BFF" is on top of "Best Friend Forever".

Technique: A still, digital graphic.

Audio: None.

Availability: The logo is seen on Atlantis.

2nd Logo (August 27, 2021-)

Visuals: On a black background, multiple white rings zoom out from the centre while "BFF", in a stylized rounded font, also burst out of the hole letter by letter to the left, center, and right respectively. The first set of rings disappear whereas the rest is continuous, overlapping with the preceding set while it is fading away. Then, when all three letters zoom out, all the rings disappear. The text's outline, made up of multiple layers, zooms out, and then the company's full name fades in below.

Technique: Flash animation.

Audio: A calm and rhythmic, digital percussions soundtrack with a soft ambient track in the background.

Availability: The logo is seen on Souad, Mother Schmuckers, and Bloody Oranges, among other films.

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