CIC Video/Anti-Piracy Notices

From the Audiovisual Identity Database, the motion graphics museum

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1st Bumper (1986-1989?)

Visuals: On the same space background as the 1986 CIC Video logo is the film's logo zoom in as revealed by a lens flare, and then, the film's logo zooms into a comfortable distance for the text to fade in. The text reads:

CIC Video's cassette of "E.T. - The Extra- Terrestrial" reproduces the high quality of picture and sound insisted upon by the producers of this exceptional film

Afterwards, the text fades out for some more text to fade in. The text on the top space reads:

BEWARE OF ILLEGAL VIDEO CASSETTES OF "E.T. - THE EXTRA-TERRESTRIAL"

And the text on the bottom space reads:

Check whether the video cassette of "E.T. - The Extra-Terrestrial" provided to you carries the CIC VIDEO POLAROID STICKER

The text fades out and the film's logo zooms in to cover the whole screen retaining the space background, revealing a shining polarised hologram (with many copies of the CIC Video logo on it), and then, a video cassette fades in behind it and they zoom out, revealing that the hologram is on the front end of the cassette. The text above and below the cassette read:

All legal video cassettes of "E.T. - THE EXTRA-TERRESTRIAL" have the polaroid sticker attached

(cassette) VIDEO PIRACY IS A CRIME DO NOT ACCEPT IT DEMAND A GENUINE CIC VIDEO CASSETTE FROM YOUR DEALER

Poor quality, illegal video cassettes reduce your viewing pleasure and jeopardise future film production

Technique: Computer effects.

Audio: None.

Availability: Only seen on the rental release of E.T. the Extra-Terrestrial.

2nd Bumper (1989-1993)

Visuals: On the same space background as the 1986-1992 CIC Video logo is the text:

BEWARE OF ILLEGAL

VIDEO CASSETTES
CHECK WHETHER THIS
VIDEO CASSETTE CARRIES
THE CIC VIDEO

SECURITY STICKER

Then a shining polarised hologram (with many copies of the CIC logo on it) appears. Then a video cassette fades in behind it and both zoom out, revealing that the hologram is on the front end of the cassette. Text above and below the cassette reads:

VIDEO PIRACY IS A CRIME
DO NOT ACCEPT IT.

(cassette)

DEMAND A GENUINE CIC VIDEO CASSETTE
FROM YOUR DEALER.
POOR QUALITY ILLEGAL VIDEO CASSETTES
REDUCE YOUR VIEWING PLEASURE AND
JEOPARDIZE FUTURE FILM PRODUCTION.

Variant: On later Australian tapes with this bumper, which plays after the 1991-1997 variant of the CIC logo, which is on a black background, with the same text, the same hologram image & the same video zoom out on the blue gradient. The same text appears but in lowercase.

Technique: Computer effects.

Audio: None.

Availability: Used on rental releases by CIC Video in the UK. Appears on Crocodile Dundee 2, Internal Affairs, King Ralph, Back to the Future: Part III, Child's Play II, and Black Rain. Also on Australian releases. The variant appears on later Australian CIC Video rental tapes.

3rd Bumper (1997-1999)

Visuals: On the same aurora background as the 1997-1999 CIC Video logo is the text in a white Russell Square Regular font:

BEWARE OF ILLEGAL

VIDEO CASSETTES
CHECK WHETHER THIS
VIDEO CASSETTE CARRIES

AN GENUINE

LABEL HOLOGRAM

Then a shining polarized hologram (with either the Paramount, Universal, or Dreamworks Print Logo) appears. Then a video cassette fades in behind it and both zoom out, revealing that the hologram is on the front end of the cassette. Text above and below the cassette reads:

VIDEO PIRACY IS A CRIME
DO NOT ACCEPT IT.

(cassette)

DEMAND A GENUINE VIDEO CASSETTE
FROM YOUR DEALER.
POOR QUALITY ILLEGAL VIDEO CASSETTES
REDUCE YOUR VIEWING PLEASURE AND
JEOPARDIZE FUTURE FILM PRODUCTION.

Technique: Computer effects.

Audio: None.

Availability: Used on rental releases by CIC Video in the UK. Appearing on Small Soldiers and many others.

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