Cathay Organisation (HK) Ltd.: Difference between revisions

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{{PageCredits|description=Eric S. and Logoarto|capture=Eric S.|video=Kaisen Looi, CosmosEarthManGalaxy, Moe Szyslak and revin hatol|edits=ILEnthusiast}}
''Logo description and captures by Eric S and CokeFan12''


===Background===
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''Videos by Kaisen Looi, CosmosEarthManGalaxy, Moe Szyslak and revin hatol''
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Following the death of Dato Loke Wan Tho, the founder of the original Cathay Organisation in 1935, [[Motion Picture and General Investment Co., Ltd.]] was rebranded as '''Cathay Organisation (HK)'''.


{{ImageTOC
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'''Motion Picture and General Investment Co., Ltd.'''
|Cathay_Scope_(1965)_(Credit_-_Hong_Kong_Movie_Studios_ID_Channel).png|1st Logo (1965-1967)
|Cathay_Organization_(1969)_(From_-_A_Pearl_in_Command).png|2nd Logo (1967-1970)
|Cathay Organisation (1965).png|3rd Logo (1968-1977)
}}


===1st Logo (1965-1967)===
Background: The Cathay Organisation, having the same Singapore origins as its main competitor Shaw Brothers, set its foothold in Hong Kong by establishing International Films Distributing Agency in early 1950s. In 1955, it took over Yung Hwa Studios (永華片場) and rationalised its operations as Motion Picture & General Investment Co., Ltd., MP & GI for short.
<gallery mode="packed" heights="200">
Cathay Scope (1965) (Credit - Hong Kong Movie Studios ID Channel).png
</gallery>


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'''Visuals:''' Superimposed over a Chinese carving is the company name in red Chinese text (above the screen and written backwards). Below it is a small stylized print version of the Cathay Building, similar to one in the 1st or 2nd MP/GI logo, with "CATHAY" on the left and "SCOPE" on the right, both in the blocky font.
1st Logo


'''Technique:''' A still, printed image.
(1955-195?)


'''Audio:''' An traditional ditty fanfare.
Nickname: "The Cathay", "Cathay Building", "Cloudy Cathay"


'''Availability:''' Unknown.{{AvailabilityExamples}}
Logo: We see a big building (''The Cathay'' cinema, at the time was named ''Cathay Building'') standing firmly on the ground. The sky background appears cloudy. Below everything is the company name in Chinese, written backwards (that's how Chinese people write during the days). It starts out in dark, then it brightens to see more clear.


===2nd Logo (1967-1970)===
FX/SFX: The logo brightening.
<gallery mode="packed" heights="200">
Cathay Organization (1969) (From - A Pearl in Command).png
</gallery>
{{YouTube|id=cd3VpTK2kLk}}


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'''Visuals:''' Over the red curtain background is the 2D version of the Cathay Building in black with the white outline, two big Chinese characters (again, written backwards), "CATHAY ORGANISATION (HK.)(1965) LTD." and the metallic ribbon banner model below with the Chinese translation of the company name, we then cross-fade to the smaller print version of the same picture, except the ribbon banner is in the different shape, with "CATHAY" on the left, "SCOPE" on the right and same Chinese translation of "CATHAY SCOPE" on the bottom.
Music/Sounds: A somewhat mellow but triumphant orchestra fanfare.


'''Technique:''' Fading effects.
Availability: Very rare. Seen on Mandarin/Cantonese films from the company.


'''Audio:''' A bombastic trumpet fanfare. On rare occasions, it uses the drumbeat (a la the Fox fanfare), followed by a loud bombastic and at the same time triumphant fanfare with the last note being held. (similar to [[Union Film]]).
Editor's Note: None.


'''Availability:''' It is known to have appeared on ''A Pearl in Command''.
2nd Logo


===3rd Logo (1968-1977)===
(195?-1965)
<gallery mode="packed" heights="200">
⚫
Cathay Organisation (1965).png
Cathay Organisation (Cathay Scope) (1965).png
File:Cathay organization (hk.) (1971 - The Living Sword) A.png
File:Cathay organization (hk.) (1971 - The Living Sword) B.png


</gallery>
Nickname: "The Cathay II", "Cathay Building II", "Zooming Building"<br />Logo: On a ground, we see the building zooming up (albeit in a redesigned form), with two big Chinese characters (written backwards), others under the building, and "MOTION PICTURE & GENERAL INVESTMENT CO, LTD". Unlike the last logo, the sky is bright here.
{{YouTube|id=Nm8bD_tNlBA|id2=ZqsVocevmpA|id3=https://youtu.be/0IruS2caQaQ?list=PLwSOaplC3lZbceKVeFTDHW9itTTZWpr4r}}


'''Visuals:''' Over a spinning yellow/green sunburst, there is a yellow outlined drawing of a Cathay building fading in. While almost faded in, there are two big Chinese characters fading in at each side of the building with a, tall, sans-serif "CATHAY ORGANISATION (H.K.) (1965) LTD." fading below it alongside. After this, the entire logo crossfades into a distorted-to-the-center, white, sans-serif "CATHAY SCOPE" with a white Chinese text below it.
Variant: Later on in it's life, the background was changed to a starry sky, and the building was redesigned.


'''Technique:''' Practical effects.
FX/SFX: The zooming of the whole thing.


Music/Sounds: A bombastic trumpet fanfare.
'''Audio:''' A long somber trumpet fanfare.


Availability: See the last logo.
'''Availability:''' Seen on ''The Spirits'' and ''The Living Sword''


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{{Chronology|[[Motion Picture and General Investment Co., Ltd.]]}}
Editor's Note: None.
{{Film logos}}

{{Hong Kong film logos}}
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'''The Cathay Organisation (HK)'''
[[Category:Hong Kong]]

[[Category:Hong Kong film logos]]
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Background: Following the death of Dato Loke Wan Tho, the founder of the original Cathay Organisation in 1935, the company was rebranded as ''The Cathay Organisation (HK).''
[[Category:Film logos]]

1st Logo

(1965-196?)

Nicknames: "Tiny Cathay", "Print Cathay", "Cathay Building III", "Cathay Scope"

⚫
Logo: Superimposed over a carving is the company name in red Chinese text (above the screen and written backwards). Below it is a small stylized print version of the Cathay Building, similar to one in the 1st MP/GI logo, with "CATHAY" on the left and "SCOPE" on the right, both in the blocky font.

FX/SFX: None, really.

Music/Sounds: An oriental-sounding ditty.

Availability: Ultra rare, can be seen on early Cathay releases.

Editor's Note: None.

2nd Logo

(196?-19??)

Nicknames: "Print Cathay II", "Cathay Building IV", "From Normal to Tiny Cathay", "Cathay Scope II"

⚫
Logo: Over the red curtain background, we see the 2D version of the Cathay Building in black with the white outline, two big Chinese characters (again, written backwards), "CATHAY ORGANISATION (HK.)(1965) LTD." and the metallic ribbon banner model below with the Chinese translation of the company name, we then cross-fade to the smaller print version of the same picture, except the ribbon banner is in the different shape, with "CATHAY" on the left, "SCOPE" on the right and same Chinese translation of "CATHAY SCOPE" on the bottom.

FX/SFX: The cross-fading transition.

Music/Sounds: See the 2nd MP/GI logo.

Availability: TBA

Editor's Note: None.

TBA for more information

Latest revision as of 03:24, 27 October 2024

Credits
Descriptions by
Eric S. and Logoarto

Captures by
Eric S.

Editions by
ILEnthusiast

Video captures courtesy of
Kaisen Looi, CosmosEarthManGalaxy, Moe Szyslak and revin hatol

Background

Following the death of Dato Loke Wan Tho, the founder of the original Cathay Organisation in 1935, Motion Picture and General Investment Co., Ltd. was rebranded as Cathay Organisation (HK).


Contents

1st Logo (1965-1967) 2nd Logo (1967-1970) 3rd Logo (1968-1977)
1st Logo (1965-1967) 2nd Logo (1967-1970) 3rd Logo (1968-1977)


1st Logo (1965-1967)

Visuals: Superimposed over a Chinese carving is the company name in red Chinese text (above the screen and written backwards). Below it is a small stylized print version of the Cathay Building, similar to one in the 1st or 2nd MP/GI logo, with "CATHAY" on the left and "SCOPE" on the right, both in the blocky font.

Technique: A still, printed image.

Audio: An traditional ditty fanfare.

Availability: Unknown. [Examples?]

2nd Logo (1967-1970)


Visuals: Over the red curtain background is the 2D version of the Cathay Building in black with the white outline, two big Chinese characters (again, written backwards), "CATHAY ORGANISATION (HK.)(1965) LTD." and the metallic ribbon banner model below with the Chinese translation of the company name, we then cross-fade to the smaller print version of the same picture, except the ribbon banner is in the different shape, with "CATHAY" on the left, "SCOPE" on the right and same Chinese translation of "CATHAY SCOPE" on the bottom.

Technique: Fading effects.

Audio: A bombastic trumpet fanfare. On rare occasions, it uses the drumbeat (a la the Fox fanfare), followed by a loud bombastic and at the same time triumphant fanfare with the last note being held. (similar to Union Film).

Availability: It is known to have appeared on A Pearl in Command.

3rd Logo (1968-1977)


Visuals: Over a spinning yellow/green sunburst, there is a yellow outlined drawing of a Cathay building fading in. While almost faded in, there are two big Chinese characters fading in at each side of the building with a, tall, sans-serif "CATHAY ORGANISATION (H.K.) (1965) LTD." fading below it alongside. After this, the entire logo crossfades into a distorted-to-the-center, white, sans-serif "CATHAY SCOPE" with a white Chinese text below it.

Technique: Practical effects.

Audio: A long somber trumpet fanfare.

Availability: Seen on The Spirits and The Living Sword

◄ Motion Picture and General Investment Co., Ltd.
Cathay Organisation (HK) Ltd.
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